Cost optimization Leverage Scentsy’s ongoing workforce reductions and WARN notices to position cost management solutions, outsourcing alternatives, or scalable technology platforms that optimize operations and reduce headcount-related expenses.

Partnership expansion Capitalizing on recent collaboration with Care Bears and longstanding brand partnerships, pursue cross-promotional programs, licensing opportunities, and co-branded product lines to broaden distribution channels and consumer reach.

Technology enablement With a tech stack including iCIMS and Adobe, offer talent and marketing automation, customer experience platforms, and data analytics services to enhance recruitment, merchant support, and omni-channel engagement for consultants and customers.

Sustainability and purpose Align solutions with Scentsy’s values around generosity and community impact by proposing sustainability reporting, ethical sourcing, and social impact platforms that reinforce brand loyalty among consultants and customers.

Direct selling optimization Target the direct selling model with tools for commissioned sales optimization, inventory visibility, training, and digital marketing support to improve consultant performance, retention, and revenue per active consultant.