Media rights expansion Schibsted is actively expanding its sports rights portfolio, partnering with TV 2 and the Norwegian Football Federation to secure Norwegian football rights through 2029–2034, signaling opportunities to cross-sell advertising, sponsorships, and content distribution deals across its media brands.

Payment and data opt-out Schibsted recently launched a payment option tied to data usage permissions, creating a potential revenue path from subscribers who prefer not to allow personalized advertising, and an opportunity to upsell premium memberships or value-added data privacy solutions.

Acquisition signals The acquisition of TV4 play indicates a strategy to scale digital video offerings, suggesting opportunities to propose enhanced OTT ad tech, video monetization, and audience extension services to Schibsted Marketplaces and its publisher brands.

AI and editorial tech shifts Leadership changes in editorial AI and innovation, along with ongoing AI initiatives, present a chance to offer AI-driven content optimization, moderation, personalization, and newsroom analytics services to improve efficiency and trust in journalism across Schibsted brands.

Regulatory and privacy readiness Recent complaints regarding paywall and data usage indicate a need for compliant, privacy-forward advertising and subscription technologies, offering compliant ad tech, consent management, and regulatory risk assessment solutions to mitigate disputes and enhance user trust.