Strategic Sponsorships SCOTT Sports' recent multi-year partnership with Snowbasin Resort positions the brand as a leading provider of helmets and eyewear for top-tier winter sports venues. This presents an opportunity to target premium ski resorts and winter sports operators for potential upselling of specialized showing gear, accessories, and promotional collaborations.

Expanding Product Line The launch of innovative models such as the 2026 Scott Addict Endurance Road Bike and Pursuit Ride 2 indicates a focus on high-performance, comfort, and endurance cycling. Sales teams can leverage this momentum to target endurance athletes and cycling clubs seeking reliable, cutting-edge equipment for long-distance riding and competitive events.

Athlete & Event Presence Participation in prominent endurance events like UTMB 2025 and UNBOUND Gravel 2025 demonstrates active engagement with the endurance sports community. This creates opportunities to connect with event organizers, team sponsors, and athletes for joint marketing, exclusive product placements, or sponsorships within emerging and established endurance racing circuits.

Digital Engagement Expansion The appointment of a Chief Growth Officer and active presence on digital platforms like TikTok and Bing Ads show a focus on expanding online footprint and digital marketing efforts. This provides avenues to integrate targeted campaigns, influencer partnerships, and social media promotions to boost brand awareness among active sports enthusiasts and niche communities.

Market Position & Growth With a revenue range of $1M to $10M and expansion efforts across biking, winter sports, and running, SCOTT Sports is positioned to capture market share by targeting small to mid-sized retailers, sports clubs, and specialty stores looking for innovative, performance-driven sports equipment to diversify their offerings and attract passionate athletes.