Sustainability leadership Leverage the recent LEED Platinum certification for Summit to position targeted sustainability packages, eco-friendly event planning, and green vendor collaborations as a differentiator in bids and proposals.

Executive leadership Engage the new President and CEO and Senior Advisor for Commercial Strategy to align high-value sponsorships, strategic partnerships, and long-term conferencing commitments with their growth and revenue goals.

Strategic partnerships Capitalize on the established on-site technology partnership with Encore to offer integrated event tech, production, and hybrid/virtual solutions to clients seeking robust AV and digital engagement.

Revenue opportunities With a reported revenue range of up to 100 million and a mid-sized workforce, pursue premium venue services, equipment upgrades, and exclusive selling rights for large-scale conventions and exhibitions.

Market positioning Highlight location advantages downtown access to hotels and attractions to attract regional associations and government-related events, while differentiating from peers via sustainability credentials and new leadership leadership initiatives.