Metro-Detroit Focus Target security needs in the Metro-Detroit area where the company operates, presenting opportunities to offer on-site guarding, mobile surveillance, and integrated security solutions to local businesses and facilities.

SMB Growth With 11-50 employees and revenue between 1M-10M, position as a scalable security partner for mid-market clients seeking flexible staffing, layered security services, and deployment of both armed and unarmed personnel.

Service Diversification Leverage their blend of security, administrative, customer service, and installation capabilities to upsell bundled solutions such as turnkey security programs, site assessments, and ongoing monitoring.

Tech Enablement Align sales outreach around their tech stack and capabilities like mobile surveillance, open graph integrations, analytics, and site analytics to offer data-driven security improvements and reporting.

Competitive Positioning Compare with regional peers to highlight value propositions such as personalized service, local presence, and customizable security plans as a differentiator against larger national firms.