Partnerships with financial institutions Security National Life's partnership with Live Oak Bank presents an opportunity to collaborate with financial institutions for funeral industry financing, opening doors for cross-selling life insurance products to bank customers.

Focus on digital asset protection The partnership with GoodTrust Inc. indicates a focus on digital asset protection and estate planning. Leveraging this trend, Security National Life can position its products as essential in safeguarding policyholders' digital assets, offering a unique selling proposition in the market.

Regional sales manager acquisitions Recent hires of Market Sales Managers in various regions such as New Orleans, Southern California, and Chicago reflect a strategic expansion focus. These acquisitions provide an opportunity to penetrate local markets, establish stronger relationships with funeral homes, and drive sales growth in specific geographical areas.

Tech integration in sales strategy Utilization of technology tools like Google Maps, Zoom, and Facebook highlights Security National Life's tech-savvy approach. By integrating tech solutions in its sales strategy, the company can enhance customer engagement, streamline sales processes, and reach a wider audience through digital channels.

Competitive product positioning By offering preneed, final expense, and home service products, Security National Life diversifies its product portfolio to cater to varying customer needs. This diverse product range enables sales teams to tailor solutions based on individual customer preferences, positioning the company competitively in the insurance market.