Affordable Pricing Strategy SelectSpecs.com's focus on offering prescription glasses at extremely low prices, including designer options, positions it well to attract cost-conscious consumers seeking both affordability and style, opening opportunities for premium add-ons or exclusive designer collaborations.

Broad Product Range The company's extensive product lineup covering budget glasses, designer frames, sunglasses, and accessories creates cross-selling opportunities and allows targeting diverse customer segments, from budget buyers to high-end prescription users.

Digital Engagement With an active online presence and multiple digital touchpoints including social media and a blog, there are opportunities to leverage targeted marketing campaigns and personalized promotions to increase customer retention and boost repeat sales.

Market Competitiveness Competing in a crowded retail space with similar companies like Zenni Optical and EyeBuyDirect suggests potential for differentiation through exclusive products, loyalty programs, or enhanced customer service to capture more market share.

Growth Potential While currently generating between $1M and $10M in revenue with a relatively lean team, there is scope for expansion into new markets or online channels, especially considering increasing consumer demand for affordable eyewear options.