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Insights

Growing Customer Base Selfwealth has established a strong presence in Australia's retail trading market with over 130,000 active investors, indicating ongoing demand for user-friendly, flat-fee trading platforms.

Strategic Partnerships Recent collaborations with industry leaders like BlackRock and integration with Syfe suggest opportunities for joint product offerings and expanded investment solutions appealing to a broader client segment.

Market Entry and Expansion Selfwealth's recent acquisition interest from Bell Financial Group and AxiCorp highlights its attractive positioning and potential for growth through strategic partnerships or enterprise sales, especially in wealth management and trading technology.

Technology Stack Leverage Utilizing advanced platforms like AWS, Datadog, and Zendesk shows a scalable, technology-driven approach that could be attractive to clients seeking reliable, cloud-based trading solutions with integrated customer support.

Revenue and Market Opportunity With revenues estimated between 10 to 25 million dollars and a competitive landscape that includes both high-revenue firms and niche players, there is significant potential for sales focusing on platform enhancements, customer acquisition, and integration services.

Selfwealth by Syfe Tech Stack

Selfwealth by Syfe uses 8 technology products and services including CDK Global, WordPress, MySQL, and more. Explore Selfwealth by Syfe's tech stack below.

  • CDK Global
    Automotive Marketing
  • WordPress
    Content Management System
  • MySQL
    Database
  • Figma
    Design
  • React Router
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • Piwik PRO Core
    Web Analytics
  • Adobe Fonts
    Web Fonts

Media & News

Selfwealth by Syfe's Email Address Formats

Selfwealth by Syfe uses at least 1 format(s):
Selfwealth by Syfe Email FormatsExamplePercentage
First.Last@selfwealth.com.auJohn.Doe@selfwealth.com.au
92%
First.L@selfwealth.com.auJohn.D@selfwealth.com.au
3%
First.MiddleLast@selfwealth.com.auJohn.MichaelDoe@selfwealth.com.au
3%
Last@selfwealth.com.auDoe@selfwealth.com.au
2%

Frequently Asked Questions

Where is Selfwealth by Syfe's headquarters located?

Minus sign iconPlus sign iconSelfwealth by Syfe's main headquarters is located at 130 Lonsdale Road Level 7 Melbourne, Victoria 3000 Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Selfwealth by Syfe's phone number?

Minus sign iconPlus sign icon You can contact Selfwealth by Syfe's main corporate office by phone at
+61-3-8658-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Selfwealth by Syfe's stock symbol?

Minus sign iconPlus sign iconSelfwealth by Syfe is a publicly traded company; the company's stock symbol is SWF.AX.

What is Selfwealth by Syfe's official website and social media links?

Minus sign iconPlus sign iconSelfwealth by Syfe's official website is selfwealth.com.au and has social profiles on LinkedIn.

What is Selfwealth by Syfe's NAICS code?

Minus sign iconPlus sign iconSelfwealth by Syfe's NAICS code is 52 - Finance and Insurance.

How many employees does Selfwealth by Syfe have currently?

Minus sign iconPlus sign iconAs of June 2026, Selfwealth by Syfe has approximately 56 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Experience Officer (cxo): J. M.Head Of People & Culture: E. M.Head Of Product: R. D.. Explore Selfwealth by Syfe's employee directory with LeadIQ.

What industry does Selfwealth by Syfe belong to?

Minus sign iconPlus sign iconSelfwealth by Syfe operates in the Financial Services industry.

What technology does Selfwealth by Syfe use?

Minus sign iconPlus sign iconSelfwealth by Syfe's tech stack includes CDK GlobalWordPressMySQLFigmaReact RouterX-XSS-ProtectionPiwik PRO CoreAdobe Fonts.

What is Selfwealth by Syfe's email format?

Minus sign iconPlus sign iconSelfwealth by Syfe's email format typically follows the pattern of First.Last@selfwealth.com.au. Find more Selfwealth by Syfe email formats with LeadIQ.

When was Selfwealth by Syfe founded?

Minus sign iconPlus sign iconSelfwealth by Syfe was founded in 2012.

Selfwealth by Syfe

Financial ServicesVictoria, Australia51-200 Employees

Selfwealth, a subsidiary of Syfe, is Australia’s leading flat-fee online share trading platform, trusted by over 130,000 investors. 

Whether you're building on an established portfolio or making your first trade, Selfwealth provides a smarter, simpler way to invest in Australian, US, and Hong Kong shares, with powerful tools at your fingertips.

Designed to help you invest with confidence, our platform is born from our vision for a future where every Australian is empowered to invest.

- $9.50 flat-fee brokerage
- ASX & US trading in one account
- No commissions
- Exceptional customer service

Join a growing community of informed investors taking charge of their financial future.

Learn more on our website: selfwealth.com.au

Section iconCompany Overview

Headquarters
130 Lonsdale Road Level 7 Melbourne, Victoria 3000 Australia
Phone number
+61-3-8658-****
Website
selfwealth.com.au
Stock Symbol
SWF.AX
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Selfwealth by Syfe's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Selfwealth by Syfe's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    J. M.
    Chief Experience Officer (cxo)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    E. M.
    Head Of People & Culture
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. D.
    Head Of Product
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. M.
    Head Of Cyber Security
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. M.
    Head Of Service Experience
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. M.
    Head Of Service Experience
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. S.
    Head Of Data & Analytics
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. W.
    Director Of Investment Strategy - Australia
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. B.
    Analytics Lead
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. L. M.
    Engineering Manager
    Phone icon
    Mobile Phone

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