Insights

Growing Customer Base Selfwealth has established itself as Australia's leading flat-fee online share trading platform with over 130,000 investors, reflecting a strong and expanding user community that can be targeted for additional financial products and premium features.

Platform Integration Opportunities Recent integration with Syfe expands Selfwealth’s platform capabilities, creating opportunities to offer joint investment solutions, robo-advisory services, or cross-platform product packages to current and new customers.

Strategic Acquisition Interest With multiple acquisitions and bids from financial groups like Bell Financial Group and AxiGroup, there is an opening to position complementary services, such as advanced trading tools, education platforms, or asset management solutions to these acquiring entities.

Market Expansion Potential Selfwealth’s ability to trade on ASX, US, and Hong Kong markets presents an opportunity to upsell international investment products and tools, catering to investors seeking diversified global portfolios.

Technology and Customer Engagement The company's use of advanced tech stack and focus on customer service suggest potential for introducing AI-driven insights, personalized advisory services, or enhanced support solutions to broaden its value proposition to a digitally-savvy investor base.

Selfwealth Tech Stack

Selfwealth uses 8 technology products and services including The Trade Desk, Google AdSense, Amazon Web Services, and more. Explore Selfwealth's tech stack below.

  • The Trade Desk
    Advertising
  • Google AdSense
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare CDN
    Content Delivery Network
  • Open Graph
    Content Management System
  • Zendesk
    Documentation Tools
  • Priority Hints
    Performance
  • Datadog
    Real User Monitoring

Media & News

Selfwealth's Email Address Formats

Selfwealth uses at least 1 format(s):
Selfwealth Email FormatsExamplePercentage
First.Last@selfwealth.com.auJohn.Doe@selfwealth.com.au
92%
First.L@selfwealth.com.auJohn.D@selfwealth.com.au
3%
First.MiddleLast@selfwealth.com.auJohn.MichaelDoe@selfwealth.com.au
3%
Last@selfwealth.com.auDoe@selfwealth.com.au
2%

Frequently Asked Questions

Where is Selfwealth's headquarters located?

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Selfwealth's main headquarters is located at 613 Canterbury Road SURREY HILLS, VICTORIA 3127 au. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Selfwealth's phone number?

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You can contact Selfwealth's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Selfwealth's stock symbol?

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Selfwealth is a publicly traded company; the company's stock symbol is SWF.AX.

What is Selfwealth's official website and social media links?

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Selfwealth's official website is selfwealth.com.au and has social profiles on LinkedIn.

What is Selfwealth's NAICS code?

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Selfwealth's NAICS code is 52 - Finance and Insurance.

How many employees does Selfwealth have currently?

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As of October 2025, Selfwealth has approximately 70 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Commercial Officer & Cfo: P. C.Chief Experience Officer (cxo): J. M.Chief Risk & Compliance Officer: G. W.. Explore Selfwealth's employee directory with LeadIQ.

What industry does Selfwealth belong to?

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Selfwealth operates in the Financial Services industry.

What technology does Selfwealth use?

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Selfwealth's tech stack includes The Trade DeskGoogle AdSenseAmazon Web ServicesCloudflare CDNOpen GraphZendeskPriority HintsDatadog.

What is Selfwealth's email format?

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Selfwealth's email format typically follows the pattern of First.Last@selfwealth.com.au. Find more Selfwealth email formats with LeadIQ.

When was Selfwealth founded?

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Selfwealth was founded in 2012.
Selfwealth

Selfwealth

Financial ServicesVICTORIA, Australia51-200 Employees

Selfwealth, a subsidiary of Syfe, is Australia’s leading flat-fee online share trading platform, trusted by over 130,000 investors. 

Whether you're building on an established portfolio or making your first trade, Selfwealth provides a smarter, simpler way to invest in Australian, US, and Hong Kong shares, with powerful tools at your fingertips.

Designed to help you invest with confidence, our platform is born from our vision for a future where every Australian is empowered to invest.

- $9.50 flat-fee brokerage
- ASX & US trading in one account
- No commissions
- Exceptional customer service

Join a growing community of informed investors taking charge of their financial future.

Learn more on our website: selfwealth.com.au

Section iconCompany Overview

Headquarters
613 Canterbury Road SURREY HILLS, VICTORIA 3127 au
Phone number
Stock Symbol
SWF.AX
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Selfwealth's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Selfwealth's revenue is estimated to be in the range of $10M$25M

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