Insights

Growing User Base SelfWealth has established a substantial user community of over 130,000 investors, indicating strong market traction and potential for upselling advanced features or premium services tailored to active traders.

Strategic Partnerships The recent integration with Syfe enhances SelfWealth’s platform capabilities and broadens its product offering, presenting opportunities to cross-sell innovative investment solutions and expand market share within digital wealth management.

Market Expansion Potential Operating across Australian, US, and Hong Kong shares with a flat fee structure makes SelfWealth appealing to cost-conscious investors, opening avenues for service upgrades or targeted marketing campaigns to attract high-value segments.

Leadership Transition Recent changes in executive leadership, including new CEO appointment and departure of the CFO, suggest strategic shifts that could be leveraged to position premium offerings, consultancy services, or partnership opportunities aligned with the company's growth trajectory.

Financial and Acquisition Activity SelfWealth’s recent acquisition interest from Bell Financial Group and previous bid from AxiCorp indicate an active M&A environment, highlighting opportunities for B2B collaborations or to approach the company for technology licensing and strategic alliances.

SelfWealth Tech Stack

SelfWealth uses 8 technology products and services including The Trade Desk, W3 Total Cache, Docker, and more. Explore SelfWealth's tech stack below.

  • The Trade Desk
    Advertising
  • W3 Total Cache
    Caching
  • Docker
    Containerization
  • Font Awesome
    Font Scripts
  • Stimulus
    Javascript Frameworks
  • Amazon ALB
    Load Balancers
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

SelfWealth's Email Address Formats

SelfWealth uses at least 1 format(s):
SelfWealth Email FormatsExamplePercentage
First.Last@selfwealth.com.auJohn.Doe@selfwealth.com.au
92%
First.L@selfwealth.com.auJohn.D@selfwealth.com.au
3%
First.MiddleLast@selfwealth.com.auJohn.MichaelDoe@selfwealth.com.au
3%
Last@selfwealth.com.auDoe@selfwealth.com.au
2%

Frequently Asked Questions

Where is SelfWealth's headquarters located?

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SelfWealth's main headquarters is located at 130 Lonsdale Road, Level 7. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is SelfWealth's phone number?

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You can contact SelfWealth's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SelfWealth's stock symbol?

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SelfWealth is a publicly traded company; the company's stock symbol is SWF.AX.

What is SelfWealth's official website and social media links?

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SelfWealth's official website is selfwealth.com.au and has social profiles on LinkedIn.

What is SelfWealth's NAICS code?

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SelfWealth's NAICS code is 52 - Finance and Insurance.

How many employees does SelfWealth have currently?

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As of December 2025, SelfWealth has approximately 69 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Commercial Officer & Cfo: P. C.Chief Experience Officer (cxo): J. M.Chief Risk & Compliance Officer: G. W.. Explore SelfWealth's employee directory with LeadIQ.

What industry does SelfWealth belong to?

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SelfWealth operates in the Financial Services industry.

What technology does SelfWealth use?

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SelfWealth's tech stack includes The Trade DeskW3 Total CacheDockerFont AwesomeStimulusAmazon ALBPHPGoogle Tag Manager.

What is SelfWealth's email format?

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SelfWealth's email format typically follows the pattern of First.Last@selfwealth.com.au. Find more SelfWealth email formats with LeadIQ.

When was SelfWealth founded?

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SelfWealth was founded in 2012.

SelfWealth

Financial ServicesVictoria, Australia51-200 Employees

Selfwealth, a subsidiary of Syfe, is Australia’s leading flat-fee online share trading platform, trusted by over 130,000 investors. 

Whether you're building on an established portfolio or making your first trade, Selfwealth provides a smarter, simpler way to invest in Australian, US, and Hong Kong shares, with powerful tools at your fingertips.

Designed to help you invest with confidence, our platform is born from our vision for a future where every Australian is empowered to invest.

- $9.50 flat-fee brokerage
- ASX & US trading in one account
- No commissions
- Exceptional customer service

Join a growing community of informed investors taking charge of their financial future.

Learn more on our website: selfwealth.com.au

Section iconCompany Overview

Headquarters
130 Lonsdale Road, Level 7
Phone number
Stock Symbol
SWF.AX
NAICS Code
52 - Finance and Insurance
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    SelfWealth's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    SelfWealth's revenue is estimated to be in the range of $10M$25M

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