Targeted veterinary tech Small, portable, cost-competitive monitoring devices for animals present a clear entry point for upsell opportunities with clinics seeking live patient data, remote monitoring, and seamless data transfer across the care lifecycle.

Lifecycle monitoring Opportunity to position Sentier as a end-to-end solution across admission to discharge, emphasizing continuous monitoring and data sharing to improve outcomes, workflow efficiency, and client satisfaction.

Cloud and integrations Leverage the current tech stack (AWS, Google Cloud, WordPress, Squarespace) to pitch scalable, secure cloud-based solutions with easy integration into existing clinic IT ecosystems and practice management tools.

SMB expansion Revenue range suggests small to mid-market veterinary practices as primary targets; develop tiered offerings and scalable pricing to attract growing clinics seeking advanced monitoring without enterprise-level price tags.

Strategic partnerships As a member of Mark Anderson Companies, Inc. (MAC), there is potential to co-market or partner on distribution, funding, or pilot programs to accelerate market penetration and credibility.