SERGE BLANCO

Retail Apparel and FashionOccitanie, France51-200 Employees

SERGE BLANCO is a mid-sized, family-run retail apparel brand based in Toulouse, Occitanie, France. The company traces its origin to a 1992 collaboration in which Jean-Jacques Lauby invited rugby legend Serge Blanco to place his name on a clothing line; its early focus was on polo shirts and dress shirts, but it now offers a full men's wardrobe including accessories, footwear, and leather goods. Since its inception, the brand has upheld values such as generosity, teamwork, respect, solidarity, and authenticity, and it remains led by the founder's children.

The brand maintains close ties with sport, having dressed the sports segment of Canal+ since 1996 and serving as the official outfitter for several clubs, including Stade Toulousain, Rugby Club Toulonnais, Colomiers Rugby, and Toulouse FC. Its collections are designed in France with attention to detail and functional, thoughtful cuts, targeting men of diverse styles and sizes and aiming to support everyday wear with a sports-influenced aesthetic that challenges conventional codes.

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