Insights

Niche influencer focus SHADE specializes in data-driven influencer campaigns featuring Black and Brown creators, presenting a targeted opportunity to expand brands seeking diverse creator partnerships and inclusive marketing strategies.

Mid-market scale With 11-50 employees and revenue between 1M and 10M, SHADE sits in a mid-market sweet spot for scalable influencer programs and retainer-based partnerships with mid-sized brands and agencies.

Diversified client base A broad roster including Forever21, Marriott, CVS Pharmacy, Bevel, and SoulCycle indicates capability to handle across retail, hospitality, healthcare, and lifestyle brands, enabling cross-sell and upsell into adjacent verticals.

Tech-enabled efficiency Utilizing a modern tech stack (WordPress, Cloudflare, Drift, Google Search Console, and analytics-oriented tools) suggests opportunities to offer enhanced measurement, reporting dashboards, and performance optimization services.

Growth potential The combination of strong partner credentials, focused creator network, and modest revenue range signals potential for expansion through new flagship campaigns, expanded services (paid media, UGC production), and more enterprise-style pricing with larger brand partners.

SHADE Agency Tech Stack

SHADE Agency uses 8 technology products and services including Google Ads, Microsoft Clarity, WordPress, and more. Explore SHADE Agency's tech stack below.

SHADE Agency's Email Address Formats

SHADE Agency uses at least 1 format(s):
SHADE Agency Email FormatsExamplePercentage
First@shade.coJohn@shade.co
100%

Frequently Asked Questions

What is SHADE Agency's official website and social media links?

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SHADE Agency's official website is shade.co and has social profiles on LinkedIn.

How much revenue does SHADE Agency generate?

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As of July 2026, SHADE Agency's annual revenue is estimated to be $1M - $10M.

What is SHADE Agency's NAICS code?

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SHADE Agency's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does SHADE Agency have currently?

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As of July 2026, SHADE Agency has approximately 13 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Sales Manager: K. D.Principal: W. P.. Explore SHADE Agency's employee directory with LeadIQ.

What industry does SHADE Agency belong to?

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SHADE Agency operates in the Marketing Services industry.

What technology does SHADE Agency use?

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SHADE Agency's tech stack includes Google AdsMicrosoft ClarityWordPressGoogle WorkspaceDriftHubSpotAirtablePiwik.

What is SHADE Agency's email format?

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SHADE Agency's email format typically follows the pattern of First@shade.co. Find more SHADE Agency email formats with LeadIQ.

When was SHADE Agency founded?

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SHADE Agency was founded in 2016.
SHADE Agency logo

SHADE Agency

Marketing ServicesNew York, United States11-50 Employees

SHADE Agency is a full-service marketing partner that specializes in influencer programs anchored in data analysis and emphasis on Black and Brown creators. Its offerings include strategy development, talent casting, paid media, user-generated content, and influencer content production, all aimed at delivering measurable ROI for brands and agencies. The company focuses on creators who are relevant and influential, prioritizing meaningful impact over sheer scale.

Located in New York, New York, the agency works with brands and other agencies looking to leverage influencer marketing through a curated roster of creators. In the broader marketing services landscape, it provides end-to-end support rather than a single tactic. Its client list includes names across fashion, beverage, media and lifestyle sectors, such as Forever21, McCafe, Marriott, Tidal and Bevel, illustrating a diverse partnership footprint.

Section iconCompany Overview

Website
shade.co
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    SHADE Agency's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    SHADE Agency's revenue is estimated to be in the range of $1M - $10M

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