Targeted Education Partners Small to mid-sized education clients such as school districts, colleges, and universities represent a steady, long-term opportunity for Shaffer Evaluation Group given their specialized expertise in program design, evaluation, and capacity building.

Expansion Readiness With revenue in the low tens of millions and a history of ongoing collaborations across projects and years, there is potential to expand service offerings to existing clients and win multi-year engagements in performance monitoring and performance improvement.

Tech‑Driven Efficacy A lightweight yet capable tech stack (Canva, WordPress, Google Cloud, SurveyMonkey, Sentry) enables scalable content design, data collection, reporting, and monitoring—an attractive value prop for clients seeking efficient evaluation workflows.

Expert credibility Staff with K-12 teaching, higher education, and district administration experience strengthens trust with education buyers, suggesting cross-sell opportunities in capacity building, faculty development, and program implementation support.

Competitive Positioning Operating in a market with peers ranging from small consultancies to large firms, Shaffer can differentiate by emphasizing deep education domain expertise, long-term client relationships, and proven impact across districts and postsecondary institutions.