Government Collaboration Optimal Solutions Group has a proven track record of partnering with federal, state, and local government agencies, including recent collaborations with the Small Business Administration and USDA, indicating strong opportunities for expanding into government consulting markets.

Recognition & Certification The company's recent MBE certification in Prince George's County and participation in industry events like the Interagency Accessibility Forum demonstrate recognition and active engagement within the government and minority-owned business communities, which can facilitate procurement opportunities.

Strategic Focus Areas With expertise in policy evaluation, econometric modeling, and market analysis, Optimal caters to decisionmakers in public sectors and nonprofits, presenting opportunities to introduce advanced analytics or specialized policy tools to these sectors.

Digital Engagement Optimal's collaborative projects, such as developing informational websites for the National Women’s Business Council, show digital literacy and a capability to support clients' communication and outreach efforts, which can be expanded through targeted selling of digital solutions.

Market Positioning Operating in a niche industry with a revenue range of $500 million to one billion and competing with large entities like RTI International and Westat, Optimal has the potential to differentiate via specialized services and smaller, tailored client engagement strategies.