Merger Expansion Shaw Direct recently merged with Rogers, creating a prime opportunity for cross-selling services and packages to the expanded customer base resulting from the merger.

New HD Channels Shaw Direct's introduction of four new HD channels presents an ideal chance to upsell existing customers to premium packages offering enhanced viewing experiences.

Acquisition Advantage The acquisition of Global TV by Shaw Direct has positioned the company to bundle unique content offerings, leveraging the acquired assets to attract new subscribers and retain current ones through exclusive content access.

Repackaged Service With the digital signal transition program in 2011, Shaw Direct's provision of free satellite service created an opportunity to entice customers with no upfront costs, leading to potential upselling of additional pay-per-view or premium channels.

Canadian Focus Rogers' commitment to a Canadian-based customer service team post-merger can be leveraged by Shaw Direct to highlight their alignment with local values, potentially appealing to customers seeking a more personalized and localized service experience.