Merger Opportunity Following the recent merger with Rogers, there is a potential sales opportunity to provide additional services or upgrades to the newly acquired Shaw Direct customer base.

HD Channel Expansion With the successful launch of new HD channels, targeting customers with enhanced viewing experiences can be a sales strategy to offer premium packages or channel bundles.

Tech Stack Optimization Utilizing similar tech stacks like Google Analytics and Microsoft ASP.NET can help tailor personalized offerings based on customer preferences, presenting a tech-driven selling point.

Acquisition Synergies Having acquired Global TV, there's a potential for cross-promotional sales activities between Shaw Direct and Global TV subscribers, tapping into a wider customer base.

Employee Retention Packages With a commitment to repatriate jobs, offering employee-specific entertainment packages can help boost sales internally while fostering a sense of loyalty and engagement.