Merger with Rogers Rogers recently merged with Shaw Direct, reaffirming its commitment to Canadian customers. This presents a sales opportunity to leverage the expanded resources and market reach of the combined entity.

New HD Channels Launch Shaw Direct's introduction of four new HD channels showcases a commitment to enhancing the TV experience for customers. Leveraging these new offerings can be a selling point to attract new subscribers and upsell existing ones.

Acquisition of Global TV Shaw Direct's acquisition of Global TV and the subsequent transition to offering free satellite service highlights a customer-centric approach. Utilizing this customer-friendly initiative in sales pitches can be a compelling strategy.

Leadership Change Zoran's departure from Shaw Direct to Rogers presents an opportunity to connect with new decision-makers at Shaw following the leadership change. Building relationships with the revamped leadership team can lead to potential business opportunities.

Canadian-based Customer Service The commitment to a 100% Canadian-based Customer Service team by Rogers post-merger with Shaw Direct can be leveraged as a unique selling proposition. Highlighting local customer support can attract customers seeking personalized and responsive service.