Insights

Growing Market Presence Shiels Group operates within the vibrant Australian jewellery retail market, with a diverse portfolio of brands including Shiels Jewellers, Grahams Jewellers, Watch Depot, Luminesce Diamonds, and Silver Chic, indicating multiple touchpoints for sales expansion.

Mid-Sized Revenue Potential With an estimated revenue between one and ten million dollars and a team of 51 to 200 employees, Shiels Group is positioned as a mid-market retailer, offering opportunities for targeted sales growth and strategic partnerships.

Digital Platform Usage The company's adoption of various technologies such as Amazon S3, Zendesk, and PushOwl suggests a focus on digital engagement and e-commerce, providing avenues for digital marketing and technology integration solutions.

Competitive Landscape Shiels Group stands alongside notable competitors like Michael Hill and Pandora, creating opportunities for differentiation through innovative product offerings, customer experience enhancements, or exclusive collaborations to capture more market share.

Cultural and Employee Engagement As a family-owned business emphasizing a supportive and inclusive culture, there are prospects for services that enhance employee engagement, training, or HR tech solutions aligned with their value-driven approach.

Shiels Group Tech Stack

Shiels Group uses 8 technology products and services including Amazon S3, RSS, Module Federation, and more. Explore Shiels Group's tech stack below.

  • Amazon S3
    Content Delivery Network
  • RSS
    Content Management System
  • Module Federation
    Development
  • Zendesk
    Documentation Tools
  • RequireJS
    Javascript Frameworks
  • MobX
    Javascript Libraries
  • PushOwl
    Marketing Automation
  • hCaptcha
    Security

Media & News

Shiels Group's Email Address Formats

Shiels Group uses at least 1 format(s):
Shiels Group Email FormatsExamplePercentage
First.Last@shiels.com.auJohn.Doe@shiels.com.au
33%
Last@shiels.com.auDoe@shiels.com.au
23%
FiLast@shiels.com.auJoDoe@shiels.com.au
11%
First.Last@shiels.com.auJohn.Doe@shiels.com.au
33%

Frequently Asked Questions

What is Shiels Group's official website and social media links?

Minus sign iconPlus sign icon
Shiels Group's official website is shiels.com.au and has social profiles on LinkedIn.

What is Shiels Group's SIC code NAICS code?

Minus sign iconPlus sign icon
Shiels Group's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 44-45 - Retail Trade.

How many employees does Shiels Group have currently?

Minus sign iconPlus sign icon
As of February 2026, Shiels Group has approximately 118 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Financial Officer: B. S.Head Of Customer: M. M.Head Of Ecommerce: R. S.. Explore Shiels Group's employee directory with LeadIQ.

What industry does Shiels Group belong to?

Minus sign iconPlus sign icon
Shiels Group operates in the Retail industry.

What technology does Shiels Group use?

Minus sign iconPlus sign icon
Shiels Group's tech stack includes Amazon S3RSSModule FederationZendeskRequireJSMobXPushOwlhCaptcha.

What is Shiels Group's email format?

Minus sign iconPlus sign icon
Shiels Group's email format typically follows the pattern of First.Last@shiels.com.au. Find more Shiels Group email formats with LeadIQ.

Shiels Group

RetailSouth Australia, Australia51-200 Employees

Shiels Group is the parent company of Australia's leading jewellery and watch brands - Shiels Jewellers, Grahams Jewellers, Watch Depot, Luminesce Diamonds and Silver Chic.

We pride ourselves on providing an extensive range of jewellery and watches that embodies passion, gratitude and commitment. Selecting only the best from around the world, our jewellery is designed and created for you to express your individuality and celebrate life’s finest moments in style. 

At Shiels Group, we are a family owned business and this sentiment rings true throughout every aspect of our business. We strive to create a collaborative, supportive and fun environment where every person is valued, appreciated and cared for. By embracing our culture and vision, you’ll see that working at Shiels Group is truly something special - and just like the facets of our precious jewellery, we acknowledge the unique value in each individual's experience, passion and skill. 

Our diverse and inclusive team makes everyone feel respected and connected regardless of age, ability, gender identity, sexual orientation, race, ethnicity or background. We’re all individuals, and that's why we encourage those from all walks of life to join our family here at Shiels Group. 

Explore more: https://www.shiels.com.au/careers

Section iconCompany Overview

SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Shiels Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shiels Group's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.