Market opportunity SHIVA operates in the 21 billion euro market for domestic cleaning and ironing services in France, serving 10-12 million target households. This large, recurring demand suggests strong upsell potential for expanded service lines, franchise-like partnerships, or corporate onboarding programs.

Recurring revenue The business model is described as recurring and growth-friendly, with reported 30% growth in 2022/2023 and client billing nearing 126 million euros by end of 2023. This indicates opportunities to leverage long-term service contracts, subscription add-ons, or preferred-provider arrangements.

Brand leverage SHIVA benefits from strong brand recognition within the Domia group (alongside Acadomia) and a reputation for quality and skilled domestic staff. Sales approaches can emphasize brand trust to win new customers, enterprise clients, and referral partners.

Tech-enabled ops Adopted tech stack (Advertising, analytics, CRM, e-commerce, and cloud infrastructure) supports scalable customer acquisition and service delivery. Cross-sell opportunities exist for expanded digital services, improved onboarding, and data-driven retention programs.

Affiliates and expansion With a workforce of 1000+ employees in household services and a mandate-based model, there is potential to explore partnerships with regional councils, employers, or housing networks, enabling bulk service agreements, employer-sponsored benefits, or regional expansion strategies.