Strategic partnerships ShowHeroes has a track record of forming strategic partnerships with media and tech players, including recent collaborations with Whale TV and Titan OS, indicating opportunities to co-sell or integrate with publishers, data providers, and ad tech platforms to expand reach and capabilities.

AI powered targeting With the launch of SemanticHero AI and Custom Audio Ads for CTV, there is a clear opportunity to upsell advanced contextual and personalized advertising solutions to brands seeking more relevant, cross-screen campaigns and audio-augmented video experiences.

CTV video leadership As a global leader in CTV and digital video, ShowHeroes can target advertisers expanding budget into connected TV by offering premium publisher partnerships, attention-based measurement, and standardized video formats across Europe, LATAM, and Asia.

M&A expansion Recent acquisition of Traffective GmbH signals a growth strategy and capability expansion in ad tech; this presents sales opportunities to cross-sell existing clients into Traffective’s network and to onboard Traffective’s clients to ShowHeroes’ broader platform.

Attention and measurement Expansion of Attention Index models to connected TV and partnerships with measurement-focused firms (TVision) create a value proposition for advertisers prioritizing brand safety, attention metrics, and verifiable reach, enabling targeted outreach to CPG, retail, and media-heavy brands.