Strategic partnerships Sidepath has a history of forming and expanding partnerships, including UpStack and Wasabi. Leverage these relationships to position Sidepath as a preferred integration partner for cloud storage, disaster recovery, and managed services, targeting clients seeking turnkey IT modernization.

SMB to mid-market With 51-200 employees and a revenue range of 25 to 50 million, Sidepath sits in a sweet spot for mid-market IT transformations. Focus on opportunities in data protection, storage modernization, and WAN optimization for growing mid-sized enterprises seeking enterprise-grade solutions without large-tier vendor overhead.

Cloud and DR focus Sidepath emphasizes data protection, backup, disaster recovery and cloud services. Prospect seeds include organizations needing robust DR/BC planning, cloud storage expansion, and seamless on-premises to cloud data management to reduce risk and downtime.

Security and compliance As a Microsoft EMS Gold Partner with network security specialization, Sidepath can target clients requiring identity, access, and security posture enhancements. Cross-sell into managed security services, IAM governance, and secure remote connectivity.

IT modernization needs The focus on data management, storage, server virtualization, and WAN optimization signals opportunities with clients undergoing modernization, virtualization refresh cycles, data center consolidation, and performance optimization for distributed environments.