E-commerce Growth Current PrestaShop storefront and Mailchimp usage present a foundation to grow online sales; focus on conversion rate optimization, abandoned cart recovery, and personalized email campaigns, with CRM and analytics integrations to drive repeat purchases.

Data Driven With Google Analytics and Heap configured, there is a clear opportunity to build data-driven marketing programs, segment customers, and measure attribution to optimize spend across channels and improve ROI on campaigns.

Tech Modernization A mix of Erlang/Cowboy and PHP indicates a blended stack; offer backend modernization, performance and security enhancements, and easier API integrations to scale online operations and reduce maintenance.

Operations Efficiency Small team size suggests significant value from streamlined fulfillment, supplier integration, and external logistics partnerships; propose ERP/fulfillment integrations and rate-shopping to improve margins and delivery times.

Market Positioning In a market led by large brands, position Silver Furniture as a regional boutique with customizable options and reliable service; explore wholesale partnerships with interior designers and targeted local marketing to expand reach in Pennsylvania.