Simulmedia
Software DevelopmentNew York, United States51-200 Employees
Simulmedia is a software company based in New York City that specializes in TV advertising technology. Its TV+ platform supports planning and buying across linear television, streaming, and gaming, helping advertisers identify and reach their key audiences while aligning media choices with business goals. The solution is designed to cover the full advertising funnel and extends reach to younger audiences through a connection with free-to-play gaming, via PlayerWON, an engagement and monetization platform for PC and console games. With more than 15 years of experience applying data science to TV media buying, Simulmedia has developed a patented predictive lookalike model built on years of viewership data. The company lists clients across consumer and employer brands, including Mass Mutual, Monster, Electrolux, and Choice Hotels. In November 2025, Simulmedia expanded its offerings to provide self-serve access to Traditional TV ads, reflecting an expansion of access to its TV advertising capabilities.
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