Brand Heritage & Engagement Sinclair Oil has a strong and recognizable brand image with its DINO mascot and a century-long history, creating opportunities to leverage brand loyalty and expand consumer engagement through promotional campaigns and experiential marketing efforts.

Recent Expansion & Partnerships The company has recently expanded its marketing initiatives, such as DINO Day extended from one to three days, and entered partnership agreements, including with the NHL and Utah Hockey Club, presenting avenues for collaborative promotions and sponsorship-related sales.

Acquisition & Growth Opportunities Following its acquisition by HF Sinclair and integration into a larger corporate structure, Sinclair Oil is positioned for growth and increased market reach, making it a potential target for suppliers or service providers seeking to support operational expansion.

Social & Digital Marketing With a diverse tech stack including social media platforms and analytics tools, Sinclair Oil actively invests in digital marketing, presenting opportunities for digital advertising, content marketing, and technology solutions to enhance customer acquisition and engagement.

Sustainable & Community Initiatives Ongoing campaigns supporting causes like Folds of Honor and summer promotions indicate a focus on community engagement and corporate social responsibility, opening doors for partnership opportunities in sustainability, sponsorships, and social impact marketing.