Strategic Partnerships Singapore Tourism Board has recently formed partnerships with companies like Hungry Hub, Yuewen Group, and Onerepublic, presenting sales opportunities to offer unique value-for-money dining experiences, enhance cultural tourism, and engage fans through campaigns.

Sustainability Focus The launch of the MICE Venue Sustainability Playbook and the Global Sustainable Tourism Council by STB demonstrates a commitment to sustainability. This presents sales opportunities for eco-friendly solutions and services in the events and tourism sector.

International Expansion By appointing Marissa Sim as area director for Northern and Southwestern Europe, STB is showing a focus on expanding its presence in new markets. Sales professionals can leverage this opportunity to introduce Singapore as an inspiring travel destination to a wider audience.

Cutting-Edge Technology With a tech stack including SiteCatalyst, Akamai, and more, STB is modernizing its digital infrastructure. Sales reps can pitch technology solutions that complement or enhance STB's existing stack to improve user experiences and streamline operations.

Creative Campaign Collaborations Collaborations with music groups like OneRepublic offer a creative platform to engage audiences and promote specific destinations. Sales professionals can explore partnerships to develop innovative marketing campaigns that resonate with travelers and music enthusiasts.