Market Expansion Opportunities The recent launch of exclusive deals and discounts for Indian travelers through the Just Between Us Friends program presents an opportunity for targeting the Indian market with personalized offers and promotions.

Strategic Partnerships for Growth Partnerships with organizations like Yuewen Group and Hungry Hub offer avenues to collaborate on innovative projects and tap into new customer segments by leveraging their networks and resources.

Focus on Sustainable Tourism With the launch of the MICE Venue Sustainability Playbook and the Global Sustainable Tourism Council, there is potential to engage with environmentally conscious businesses and event organizers by offering sustainable tourism solutions and services.

Influencer Marketing Opportunities The TikTok travel miniseries initiative opens up opportunities for influencer collaborations and digital marketing campaigns targeting younger audiences, leveraging social media platforms to drive engagement and brand visibility.

International Market Penetration Expanding presence in Northern and Southwestern Europe, coupled with the appointment of area director Marissa Sim, provides pathways for strengthening relationships and exploring partnerships in key international markets to drive tourism growth and brand awareness.