Partnership with Tech Giants Recent partnerships with Niantic Spatial Inc., Snap Inc., and Microsoft showcase a focus on leveraging cutting-edge technology for immersive experiences. This presents an opportunity to explore collaborations with other tech companies for innovative marketing solutions.

Expansion into Entertainment Collaboration with entertainment companies such as BigHit Music to produce music videos opens up avenues for partnerships in the entertainment industry. Leveraging the popularity of entertainment content to promote destinations could lead to creative marketing initiatives.

Event Hosting Agreement Signing a Memorandum of Understanding with the Milken Institute to host the Asia Summit in Singapore from 2026 to 2028 indicates a commitment to hosting prestigious events. This creates opportunities for partnership with event organizers and sponsors looking to enhance their events' appeal.

Key Personnel Appointment The appointment of Serene Woon as Area Director for India, Middle East, and South Asia signifies a focus on enhancing outreach in key markets. Connecting with new leadership could facilitate discussions on joint promotional activities and tourism campaigns in these regions.

Themed Experience Collaboration Upcoming collaboration with Pop Mart Group and Mandai Wildlife Group to launch themed experiences at wildlife parks in 2026 presents potential for tie-ups with themed entertainment providers. Exploring partnerships for unique experiences can drive tourism interest.