Family Focus Emphasize opportunities to upsell bundled family ski and bike packages, given Skiis & Biikes’ emphasis on serving families and a multi-store footprint that can support family-focused promotions and loyalty programs.

Regional Expansion Targeted outreach for expansion partnerships or multi-channel retail collaborations in Canada, leveraging their four brick-and-mortar locations and growing ecommerce presence to broaden distribution of select brands.

Tech Enablement Offer data-driven marketing and CRM integrations around their existing tech stack (Amplitude, Criteo, Google Drive) to optimize customer acquisition, retargeting, and post-purchase engagement for seasonal sporting goods.

Midmarket Growth Position services and equipment bundles aimed at mid-market shoppers (revenues in the $1M–$10M range) with financing options and tiered loyalty to convert weekend warriors into repeat buyers across skiing and biking categories.

Brand Partnerships Leverage their focus on top brands and pro shop heritage to propose exclusive product drops, sponsorships, or co-branded events that can drive foot traffic to stores and boost online sales.