Local expansion Skirack operates two locations in Burlington, VT, expanding its reach and cross-selling opportunities between Skirack and Patagonia Burlington. Leverage both in-store and online channels to upsell seasonal gear, apparel, and footwear to local outdoor enthusiasts.

Acquisition leverage Recent acquisitions of cross country ski gear from Adirondack Mountain Club indicate inventory expansion and potential for bundled offers, seasonal promotions, and targeted cross-category recommendations to winter sports customers.

Event driven Active participation in the 45th Annual Winter Swap presents a platform for promotions, early access to inventory, and data collection on buyer preferences to tailor follow-up offers and loyalty campaigns.

Tech stack Current technologies (Magento, Backbone.js, Preact) support e-commerce growth and personalized experiences. Use targeted email campaigns, personalized product recommendations, and enhanced online storefronts to increase conversion and average order value.

Revenue potential With a revenue range of 25M-50M and a mid-size team, there is opportunity to grow through seasonality marketing, cross-sell between outdoor gear and apparel, and partnerships or bundles with local outdoor events and clubs to expand wallet share.