EV Charging Expansion SkiStar is actively expanding sustainable infrastructure, evidenced by Kempower fast EV charging installations at Lindvallen in Sälen. This opens opportunities to bundle winter sports experiences with EV charging services, loyalty programs, and cross-sell with accommodations and activities for eco-conscious guests.

Sustainability Partnerships Recent collaborations with Volvo Construction Equipment to develop fossil-free resort initiatives indicate a strategic openness to sustainability-focused vendors and technology partners. This suggests a channel to propose energy management, electrification, and green retrofit solutions across SkiStar’s portfolio.

Strategic Growth Acquisition activity in 2023 with Trysil expands geographic footprint and ski school operations, signaling growth appetite and potential for bundled offerings, cross-border promotions, and hotel/amenities upsell in newly acquired or integrated resorts.

Digital & Marketing Tech stack includes e-commerce and performance tools (Cart functionality, Mailjet, Facebook Pixel, Google Search Console). There is opportunity to optimize digital marketing partnerships, data-driven campaigns, and seasonal promotions to increase bookings across multiple resorts and hotels.

Financial & Partnership Revenue scale appears modest relative to peers, with room for strategic partnerships and co-branded travel packages, activity bundles, and hotel experiences to accelerate topline growth while leveraging SkiStar’s multi-resort portfolio and established guest base.