Expansion Opportunity Smarter Systems has recently expanded offices to Winston-Salem, NC, signaling growth and potential cross-market sales opportunities in the Carolinas. Leverage this expansion to introduce proactive AV upgrade assessments and bundled services for newly opened facilities.

Awarded Differentiation Recognized as Integrator of the Year for Differentiating Strategies by Commercial Integrator, which highlights a strong value proposition. Use this credibility to approach mid- to large-sized enterprises seeking innovative AV and collaboration solutions.

APEx Expertise Certified as an AV Provider of Excellence (APEx) for multiple years, underscoring robust reliability and industry validation. Target organizations prioritizing vendor standards, service levels, and scalable AV deployments with trusted partners.

Strategic Partnerships Past collaboration with Barco on Return to Office initiatives indicates openness to partnerships and BYOM (bring your own meeting) approaches. Explore co-sell opportunities or integration projects with video wall, display, or room-automation ecosystems.

Technology Stack Alignment Active use of marketing and engagement tools (HubSpot, Mailchimp, ActiveCampaign, Google/LinkedIn Ads) plus conferencing platforms (Zoom) suggests fit for solutions that integrate with existing tech stacks. Propose bundled AV with CRM-driven deployment analytics, room usage analytics, and adoption support to maximize ROI.