Insights

Sustainable Fleet Innovation Smartrak's recent launch of Priority Charging and development of EV enablement solutions indicate a strong focus on supporting organizations transitioning to electric fleets, presenting upselling opportunities for advanced EV management features and integration services.

Industry-Specific Solutions With a proven track record in delivering tailored fleet management, mobility, and safety solutions across government, education, emergency services, and utilities, there is potential to expand into similar public sector and large enterprise markets requiring customized digital mobility platforms.

Technological Advancements Smartrak's investment in next-generation telematics and new APIs for fleet visibility and reporting highlights its innovative edge, making it attractive for clients seeking integration of real-time data analytics and smart fleet solutions.

Growth & Expansion Given the company's recent product launches and ongoing development initiatives, there are growth opportunities by targeting mid to large-sized organizations looking to modernize their fleet management systems with connected, data-driven solutions.

Market Positioning Smartrak's strategic positioning in Australasia and its competitive landscape suggest an opportunity to differentiate by emphasizing its focus on electric vehicle solutions and safety-oriented innovations, appealing to organizations committed to sustainability and workforce safety.

Smartrak Tech Stack

Smartrak uses 8 technology products and services including Crazy Egg, Cloudflare, RSS, and more. Explore Smartrak's tech stack below.

  • Crazy Egg
    Analytics
  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • Atlassian Jira
    Issue Trackers
  • Chart.js
    Javascript Graphics
  • iOS
    Programming Languages
  • .NET
    Programming Languages
  • Cloudflare Bot Management
    Security

Media & News

Smartrak's Email Address Formats

Smartrak uses at least 1 format(s):
Smartrak Email FormatsExamplePercentage
First.Last@smartrak.comJohn.Doe@smartrak.com
86%
First@smartrak.comJohn@smartrak.com
9%
Last@smartrak.comDoe@smartrak.com
4%
LFirst@smartrak.comDJohn@smartrak.com
1%

Frequently Asked Questions

Where is Smartrak's headquarters located?

Minus sign iconPlus sign icon
Smartrak's main headquarters is located at Hamilton, Waikato New Zealand. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Smartrak's official website and social media links?

Minus sign iconPlus sign icon
Smartrak's official website is smartrak.com and has social profiles on LinkedIn.

What is Smartrak's NAICS code?

Minus sign iconPlus sign icon
Smartrak's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Smartrak have currently?

Minus sign iconPlus sign icon
As of February 2026, Smartrak has approximately 68 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: C. M.Chief Technology Officer: R. B.Chief Technology Officer: P. D.. Explore Smartrak's employee directory with LeadIQ.

What industry does Smartrak belong to?

Minus sign iconPlus sign icon
Smartrak operates in the IT Services and IT Consulting industry.

What technology does Smartrak use?

Minus sign iconPlus sign icon
Smartrak's tech stack includes Crazy EggCloudflareRSSAtlassian JiraChart.jsiOS.NETCloudflare Bot Management.

What is Smartrak's email format?

Minus sign iconPlus sign icon
Smartrak's email format typically follows the pattern of First.Last@smartrak.com. Find more Smartrak email formats with LeadIQ.

When was Smartrak founded?

Minus sign iconPlus sign icon
Smartrak was founded in 2006.

Smartrak

IT Services and IT ConsultingWaikato, New Zealand51-200 Employees

Smartrak is one of Australasia’s most sophisticated providers of location-based business intelligence and mobility software helping organisations electrify their fleets, improve fleet utilization, reduce operational costs, manage emissions, and enhance safety.  

Smartrak specialises in delivering industry-specific solutions across the market. With years of partnership with some of the largest and most innovative organisations throughout Australia and New Zealand, we’ve tailored solutions to deliver the outcomes you want and need.

Smartrak offers innovative solutions to the everyday challenges organisations face in fleet management, mobility, and safety. 

Smartrak solutions generate positive changes that streamline data, enable informed decision-making, and ensure staff are safe and secure. 

As a strategic partner to major organisations in government, not-for-profit, emergency services, education, and utility industries; our technologies enable customers to connect, inform and protect their workforce operations.

Section iconCompany Overview

Headquarters
Hamilton, Waikato New Zealand
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Smartrak's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Smartrak's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.