Insights

Expanding EV Solutions Smartrak's recent launch of Priority Charging and ongoing development of EV fleet management solutions indicate a strong focus on electric vehicle integration, presenting opportunities to sell complementary EV infrastructure, charging management tools, and related telematics services to organizations aiming to electrify their fleets.

Next-Gen Telematics With the rollout of Nextrak, a next-generation telematics platform, Smartrak offers a compelling product for businesses seeking advanced fleet tracking and analytics, creating potential upsell and cross-sell opportunities for clients interested in improving operational efficiency and safety.

Integration and API Development The launch of new APIs focused on fleet management and user data management signals Smartrak’s emphasis on customized and scalable solutions, opening avenues to sell tailored integrations, data-driven decision support, and enhanced platform connectivity to enterprise clients.

Targeting Diverse Industries Smartrak’s strategic partnerships across government, emergency services, utilities, and education highlight a broad customer base, offering multiple opportunities to expand sales within sectors prioritizing safety, fleet utilization, and emissions management.

Growing Market Presence With revenue estimated between $10M and $25M and an innovative product portfolio, Smartrak is positioned for growth in the competitive fleet management sector, making it attractive to prospects seeking reliable, technologically advanced mobility solutions amidst industry-wide market trends toward electrification and digitalization.

Smartrak Tech Stack

Smartrak uses 8 technology products and services including Crazy Egg, Cloudflare, RSS, and more. Explore Smartrak's tech stack below.

  • Crazy Egg
    Analytics
  • Cloudflare
    Content Management System
  • RSS
    Content Management System
  • Atlassian Jira
    Issue Trackers
  • Chart.js
    Javascript Graphics
  • iOS
    Programming Languages
  • .NET
    Programming Languages
  • Cloudflare Bot Management
    Security

Media & News

Smartrak's Email Address Formats

Smartrak uses at least 1 format(s):
Smartrak Email FormatsExamplePercentage
First.Last@smartrak.comJohn.Doe@smartrak.com
86%
First@smartrak.comJohn@smartrak.com
9%
Last@smartrak.comDoe@smartrak.com
4%
LFirst@smartrak.comDJohn@smartrak.com
1%

Frequently Asked Questions

Where is Smartrak's headquarters located?

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Smartrak's main headquarters is located at Waikato Innovation Park, Ruakura Rd Hamilton, Waikato 3247, NZ. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Smartrak's official website and social media links?

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Smartrak's official website is smartrak.com and has social profiles on LinkedIn.

What is Smartrak's NAICS code?

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Smartrak's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Smartrak have currently?

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As of October 2025, Smartrak has approximately 66 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: C. M.Chief Technology Officer: R. B.Chief Technology Officer: P. D.. Explore Smartrak's employee directory with LeadIQ.

What industry does Smartrak belong to?

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Smartrak operates in the IT Services and IT Consulting industry.

What technology does Smartrak use?

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Smartrak's tech stack includes Crazy EggCloudflareRSSAtlassian JiraChart.jsiOS.NETCloudflare Bot Management.

What is Smartrak's email format?

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Smartrak's email format typically follows the pattern of First.Last@smartrak.com. Find more Smartrak email formats with LeadIQ.

When was Smartrak founded?

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Smartrak was founded in 2006.

Smartrak

IT Services and IT ConsultingNew Zealand51-200 Employees

Smartrak is one of Australasia’s most sophisticated providers of location-based business intelligence and mobility software helping organisations electrify their fleets, improve fleet utilization, reduce operational costs, manage emissions, and enhance safety.  

Smartrak specialises in delivering industry-specific solutions across the market. With years of partnership with some of the largest and most innovative organisations throughout Australia and New Zealand, we’ve tailored solutions to deliver the outcomes you want and need.

Smartrak offers innovative solutions to the everyday challenges organisations face in fleet management, mobility, and safety. 

Smartrak solutions generate positive changes that streamline data, enable informed decision-making, and ensure staff are safe and secure. 

As a strategic partner to major organisations in government, not-for-profit, emergency services, education, and utility industries; our technologies enable customers to connect, inform and protect their workforce operations.

Section iconCompany Overview

Headquarters
Waikato Innovation Park, Ruakura Rd Hamilton, Waikato 3247, NZ
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Smartrak's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Smartrak's revenue is estimated to be in the range of $10M$25M

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