New Product Launches Keen Footwear has recently launched multiple new models such as the Targhee IV, UNEEK variations, CSA-Cincinnati 90 Degree, and Camden work boot, presenting sales opportunities to promote these innovative products to outdoor enthusiasts and workers in need of rugged yet lightweight footwear.

Partnerships and Alliances By partnering with brands like Hiking Patrol and Outsiders Design Studio, Keen Footwear is expanding its reach and aligning with key players in the outdoor lifestyle and design sectors. Leveraging these connections can open doors for collaborative sales initiatives and reaching new customer segments.

Empowerment Programs The She Builds Grant Program by KEEN Utility aims to empower women in the skilled trades industry. This initiative presents a unique sales opportunity to promote Keen Footwear as a brand that supports diversity and inclusion, resonating with customers who value social responsibility and equality.

Technology Integration With a tech stack including AvantLink, SAS, and Zendesk, Keen Footwear shows a commitment to leveraging technology for enhanced customer engagement and support. Sales professionals can utilize these technologies to personalize interactions, streamline processes, and deliver exceptional customer experiences.

Competitive Positioning As a leading outdoor footwear brand with revenues in the range of $100M - 1B, Keen Footwear competes with major players like adidas, Under Armour, and Nike. Understanding the strengths and unique selling propositions of Keen compared to competitors can guide sales strategies to highlight the brand's distinct advantages in the market.