Strategic Partnerships Leverage SmartyPants’ mission-driven collaboration with Vitamin Angels and proven impact of over 30 million nutrient grants to position co-branding, CSR storytelling, and global health initiatives as a differentiator in wholesale and D2C partnerships.

Product Expansion Capitalize on recent launches including Prenatal Plus Multivitamin Capsules and OB-GYN co-developed prenatal capsule to target retailers and clinics serving expectant families, as well as prenatal specialty channels and subscription services.

Health Trend Fit Align with growing demand for science-backed, sugar-free and gelatin-free gummy formats to pitch to health food retailers, kid-focused mass retailers, and wellness platforms seeking clean label multivitamin options.

Brand Equity Position as a premium, trusted brand with a Unilever-assigned backing to pursue co-marketing, category captaincy, and rotational feature placements in grocery and drug channels.

Technology & Scale Utilize the existing tech stack and growth signals to support omnichannel marketing and CRM-driven upsell opportunities, while targeting mid-market distributors and private label opportunities to broaden reach.