SmileMakers, A Berkshire Hathaway Company
RetailSouth Carolina, United States11-50 Employees
SmileMakers, a Berkshire Hathaway company in the retail space, serves health practices by providing reward-based tools that make everyday visits more positive. Its offerings span easy-to-implement options such as prefilled capsules, vending machines, giveaways, toys, and branded items, all designed to reduce patient anxiety, especially for children, and to improve cooperation with care. The aim is to create a more enjoyable in-office experience and to strengthen patient loyalty and retention. For nearly five decades, clinics across the United States and Canada have relied on SmileMakers for reliable, cost-effective solutions that staff can use without adding complexity to their day. Headquartered in Spartanburg, South Carolina, the company operates with a mid-sized team and emphasizes its role as a partner rather than a mere product provider. It focuses on practical, easy-to-use rewards that support clinical workflows and patient engagement, positioning itself within the retail segment that supports medical practices.
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