Insights

Strong Community Engagement SNIPES maintains deep roots within street culture through sponsorships, grassroots projects, and community programs like 'SNIPES serves.' This engagement creates opportunities to cross-sell exclusive collaborations, localized merchandise, and community-driven events that resonate with their target youth audience.

Expanding U.S. Presence With a recent focus on opening new locations and launching innovative products like environmentally friendly sneaker protection, SNIPES is actively growing in the U.S. market. This expansion provides avenues for brand partnerships, exclusive product launches, and promotional campaigns tailored to American streetwear consumers.

Strategic Collaborations Partnerships with influential brands and personalities such as 032c and PlayStation open doors for co-branded collections and limited-edition releases, which can boost sales and attract new customer segments interested in gaming, art, and fashion crossover opportunities.

Digital & Mobile Optimization SNIPES invests in advanced technology and digital marketing tools, including social media platforms like Facebook and web optimization tools. These digital channels can be leveraged for targeted marketing campaigns, flash sales, and personalized offers to increase online sales and customer loyalty.

Product Innovation Focus The launch of eco-friendly products like Imbox Protection demonstrates an emphasis on sustainability, aligned with current consumer trends. This focus on innovative, environmentally conscious products presents opportunities for new product lines and sustainable collaborations that appeal to eco-aware consumers.

SNIPES Tech Stack

SNIPES uses 8 technology products and services including Cloudflare Web Optimizations, MicroStrategy, Adobe InDesign, and more. Explore SNIPES's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • MicroStrategy
    Business Intelligence
  • Adobe InDesign
    Cad & Graphics
  • RSS
    Content Management System
  • Webpack
    Development
  • Lightbox
    Javascript Libraries
  • Emarsys
    Marketing Automation
  • Facebook
    Widgets

Media & News

SNIPES's Email Address Formats

SNIPES uses at least 1 format(s):
SNIPES Email FormatsExamplePercentage
First.Last@snipes.comJohn.Doe@snipes.com
82%
First@snipes.comJohn@snipes.com
10%
FLast@snipes.comJDoe@snipes.com
4%
Last.First@snipes.comDoe.John@snipes.com
4%

Frequently Asked Questions

Where is SNIPES's headquarters located?

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SNIPES's main headquarters is located at 41 Schanzenstr. Cologne, North Rhine-westphalia 51063 Germany. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is SNIPES's official website and social media links?

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SNIPES's official website is snipes.com and has social profiles on LinkedIn.

How much revenue does SNIPES generate?

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As of February 2026, SNIPES's annual revenue is estimated to be $702M.

What is SNIPES's NAICS code?

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SNIPES's NAICS code is 44-45 - Retail Trade.

How many employees does SNIPES have currently?

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As of February 2026, SNIPES has approximately 4.4K employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: D. S.Cmo-Chief Merchandising Officer: D. L.Chief Retail Officer (cro) Europe: D. B.. Explore SNIPES's employee directory with LeadIQ.

What industry does SNIPES belong to?

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SNIPES operates in the Retail industry.

What technology does SNIPES use?

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SNIPES's tech stack includes Cloudflare Web OptimizationsMicroStrategyAdobe InDesignRSSWebpackLightboxEmarsysFacebook.

What is SNIPES's email format?

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SNIPES's email format typically follows the pattern of First.Last@snipes.com. Find more SNIPES email formats with LeadIQ.

When was SNIPES founded?

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SNIPES was founded in 1998.

SNIPES

RetailNorth Rhine-westphalia, Germany1001-5000 Employees

With more than 800 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide. At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe.
 
We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled our Chief Creative Officer. But whether it’s sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do. SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Section iconCompany Overview

Headquarters
41 Schanzenstr. Cologne, North Rhine-westphalia 51063 Germany
Website
snipes.com
NAICS Code
44-45 - Retail Trade
Founded
1998
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    SNIPES's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    SNIPES's revenue is estimated to be in the range of $500M$1B

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