Insights

Innovative Insurance Model SO-SURE offers a unique win-win insurance model that incentivizes customers with up to 80% premium returns if no claims are made, appealing to individuals seeking more value and rewards from their insurance provider.

Acquisition by Open SO-SURE was acquired by embedded insurance company Open, indicating potential synergies in offerings and the opportunity to leverage Open's network and resources for expanding market reach and growth.

Technology Integration Utilizing tech stack components like Google Optimize, Curalate, and PWA, SO-SURE demonstrates a commitment to innovation and digital solutions, presenting opportunities to position technological advancements as a competitive edge in sales conversations.

Favorable Market Position Despite being acquired, SO-SURE's revenue range and focus on customer-centric insurance solutions suggest agility and potential for growth, positioning the company as a strong contender for partnership opportunities and customer acquisition in the insurance market.

Competitive Landscape Analysis By examining similar companies like Lemonade and Zego, sales professionals can identify comparative advantages and gaps in offerings, helping tailor sales strategies to highlight SO-SURE's unique features and benefits to targeted customer segments.

SO-SURE Tech Stack

SO-SURE uses 8 technology products and services including Google Optimize, Tapfiliate, Curalate, and more. Explore SO-SURE's tech stack below.

  • Google Optimize
    A/B Testing
  • Tapfiliate
    Affiliate Advertising Networks
  • Curalate
    Analytics
  • RequireJS
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • Smarter Click
    Retargeting

SO-SURE's Email Address Formats

SO-SURE uses at least 1 format(s):
SO-SURE Email FormatsExamplePercentage
first.last@wearesosure.comJohn.Doe@wearesosure.com
91%
first@wearesosure.comJohn@wearesosure.com
3%
last@wearesosure.comDoe@wearesosure.com
4%
first.l@wearesosure.comJohn.D@wearesosure.com
2%

Frequently Asked Questions

Where is SO-SURE's headquarters located?

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SO-SURE's main headquarters is located at 55 Gracechurch Street 6th Floor London, England EC3V 0EE GB. The company has employees across 2 continents, including EuropeAfrica.

What is SO-SURE's official website and social media links?

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SO-SURE's official website is wearesosure.com and has social profiles on LinkedIn.

How much revenue does SO-SURE generate?

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As of February 2024, SO-SURE's annual revenue reached $3.8M.

What is SO-SURE's NAICS code?

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SO-SURE's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does SO-SURE have currently?

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As of February 2024, SO-SURE has approximately 29 employees across 2 continents, including EuropeAfrica. Key team members include Chief Operating Officer: A. W.Chief Product Officer: C. R.Chief Underwriting Officer: D. B.. Explore SO-SURE's employee directory with LeadIQ.

What industry does SO-SURE belong to?

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SO-SURE operates in the Insurance industry.

What technology does SO-SURE use?

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SO-SURE's tech stack includes Google OptimizeTapfiliateCuralateRequireJSjQuery MigratejQueryPWASmarter Click.

What is SO-SURE's email format?

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SO-SURE's email format typically follows the pattern of . Find more SO-SURE email formats with LeadIQ.

When was SO-SURE founded?

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SO-SURE was founded in 2016.
SO-SURE

SO-SURE

InsuranceEngland, United Kingdom11-50 Employees

SO-SURE exists because consumers deserve fairer, faster, and more rewarding insurance. 

When we launched in the UK in 2016, it was with a plan to turn the insurance industry on its head. Today, our win-win insurance model makes it easy to claim when our customers need us — and rewards them when they don’t.

This concept is an old idea made new, inspired by powdered-wig-wearing 17th-century shipowners. Back then, they all chipped into a pot to cover a ship’s voyage, crew, and cargo. If the ship returned to harbour safe and sound, everyone got some of their money back. If not, the unfortunate shipowner was covered. 

Our version sees careful groups of friends and family connect their policies inside our app. If someone needs to make a claim, we’re there, providing super-fast support, repairs, and replacements. And if no-one claims, our customers can earn up to 80% of their premium back at the end of the year. 

Win-win!

To learn more, follow us here and visit our website: www.wearesosure.com 

Section iconCompany Overview

Headquarters
55 Gracechurch Street 6th Floor London, England EC3V 0EE GB
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

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