Insights

Innovative Insurance Model SO-SURE's win-win insurance model, inspired by historical collective risk-sharing, presents a unique and customer-centric approach that can appeal to individuals seeking a fairer and rewarding insurance experience.

Recent Acquisition The recent acquisition of SO-SURE by Open signifies a significant shift in the company's growth trajectory, potentially opening doors for new partnerships and expansion opportunities within the embedded insurance market.

Technology Integration SO-SURE's utilization of modern technology stacks like Amazon Web Services, Vue.js, and Node.js speaks to their commitment towards innovation and efficiency, presenting avenues for collaboration with tech-savvy clients and partners.

Strategic Market Positioning Within a competitive landscape of insurance providers like Lemonade and Marshmallow, SO-SURE's distinctive offering and focus on community-driven policies position them uniquely to target customers seeking both personalized service and financial benefits.

Financial Growth Potential With a revenue range of $0-10M, SO-SURE demonstrates room for financial growth and scalability, making them an appealing choice for potential investors or partners interested in supporting a company with expansion opportunities.

SO-SURE Tech Stack

SO-SURE uses 8 technology products and services including Optimizely, Optimise, Amazon Web Services, and more. Explore SO-SURE's tech stack below.

  • Optimizely
    A/B Testing
  • Optimise
    Affiliate Advertising Networks
  • Amazon Web Services
    Cloud Hosting
  • Emotion
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • TypeScript
    Programming Languages
  • Node.js
    Programming Languages

SO-SURE's Email Address Formats

SO-SURE uses at least 1 format(s):
SO-SURE Email FormatsExamplePercentage
First.Last@wearesosure.comJohn.Doe@wearesosure.com
91%
First@wearesosure.comJohn@wearesosure.com
3%
Last@wearesosure.comDoe@wearesosure.com
4%
First.L@wearesosure.comJohn.D@wearesosure.com
2%

Frequently Asked Questions

Where is SO-SURE's headquarters located?

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SO-SURE's main headquarters is located at Runway East, 10 Finsbury Square London, EC2A 1AF GB. The company has employees across 3 continents, including EuropeAfricaSouth America.

What is SO-SURE's official website and social media links?

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SO-SURE's official website is wearesosure.com and has social profiles on LinkedIn.

How much revenue does SO-SURE generate?

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As of June 2025, SO-SURE's annual revenue reached $3.8M.

What is SO-SURE's NAICS code?

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SO-SURE's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does SO-SURE have currently?

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As of June 2025, SO-SURE has approximately 5 employees across 3 continents, including EuropeAfricaSouth America. Key team members include Chief Product Officer: C. R.Qa Tester: S. D.Frontend Developer: N. W.. Explore SO-SURE's employee directory with LeadIQ.

What industry does SO-SURE belong to?

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SO-SURE operates in the Insurance industry.

What technology does SO-SURE use?

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SO-SURE's tech stack includes OptimizelyOptimiseAmazon Web ServicesEmotionVue.jsLinkedInTypeScriptNode.js.

What is SO-SURE's email format?

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SO-SURE's email format typically follows the pattern of . Find more SO-SURE email formats with LeadIQ.

When was SO-SURE founded?

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SO-SURE was founded in 2016.
SO-SURE

SO-SURE

InsuranceLondon, United Kingdom2-10 Employees

SO-SURE exists because consumers deserve fairer, faster, and more rewarding insurance. 

When we launched in the UK in 2016, it was with a plan to turn the insurance industry on its head. Today, our win-win insurance model makes it easy to claim when our customers need us — and rewards them when they don’t.

This concept is an old idea made new, inspired by powdered-wig-wearing 17th-century shipowners. Back then, they all chipped into a pot to cover a ship’s voyage, crew, and cargo. If the ship returned to harbour safe and sound, everyone got some of their money back. If not, the unfortunate shipowner was covered. 

Our version sees careful groups of friends and family connect their policies inside our app. If someone needs to make a claim, we’re there, providing super-fast support, repairs, and replacements. And if no-one claims, our customers can earn up to 80% of their premium back at the end of the year. 

Win-win!

To learn more, follow us here and visit our website: www.wearesosure.com

Section iconCompany Overview

Headquarters
Runway East, 10 Finsbury Square London, EC2A 1AF GB
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

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