Insights

Unique Insurance Model SO-SURE offers a unique win-win insurance model that emphasizes customer rewards and hassle-free claiming, setting them apart from traditional insurance companies.

Recent Acquisition Acquired by embedded insurance company Open, SO-SURE presents an expanded market reach and potential cross-selling opportunities within the larger conglomerate.

Tech-Savvy Approach Utilizing a variety of tech tools like Google Optimize, Tapfiliate, and PWA, SO-SURE demonstrates a commitment to leveraging technology for operational efficiency and customer engagement.

Competitive Landscape With revenue ranging between $0 - 10M, SO-SURE competes alongside similar companies like ThingCo, Wrisk, and NEOS, providing ample room for targeted market positioning and differentiation strategies.

Innovative Customer Engagement SO-SURE's customer-centric approach of connecting policies within an app and offering premium refunds for no claims showcases an innovative way to engage customers and potentially drive customer loyalty.

SO-SURE Tech Stack

SO-SURE uses 8 technology products and services including Google Optimize, Tapfiliate, Curalate, and more. Explore SO-SURE's tech stack below.

  • Google Optimize
    A/B Testing
  • Tapfiliate
    Affiliate Advertising Networks
  • Curalate
    Analytics
  • RequireJS
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • Smarter Click
    Retargeting

SO-SURE's Email Address Formats

SO-SURE uses at least 1 format(s):
SO-SURE Email FormatsExamplePercentage
First.Last@wearesosure.comJohn.Doe@wearesosure.com
91%
First@wearesosure.comJohn@wearesosure.com
3%
Last@wearesosure.comDoe@wearesosure.com
4%
First.L@wearesosure.comJohn.D@wearesosure.com
2%

Frequently Asked Questions

Where is SO-SURE's headquarters located?

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SO-SURE's main headquarters is located at 55 Gracechurch Street 6th Floor London, England EC3V 0EE GB. The company has employees across 2 continents, including EuropeAfrica.

What is SO-SURE's official website and social media links?

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SO-SURE's official website is wearesosure.com and has social profiles on LinkedIn.

How much revenue does SO-SURE generate?

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As of February 2024, SO-SURE's annual revenue reached $3.8M.

What is SO-SURE's NAICS code?

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SO-SURE's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does SO-SURE have currently?

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As of February 2024, SO-SURE has approximately 29 employees across 2 continents, including EuropeAfrica. Key team members include Chief Product Officer: C. R.Chief Underwriting Officer: D. B.Head Of Partnerships: P. P.. Explore SO-SURE's employee directory with LeadIQ.

What industry does SO-SURE belong to?

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SO-SURE operates in the Insurance industry.

What technology does SO-SURE use?

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SO-SURE's tech stack includes Google OptimizeTapfiliateCuralateRequireJSjQuery MigratejQueryPWASmarter Click.

What is SO-SURE's email format?

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SO-SURE's email format typically follows the pattern of . Find more SO-SURE email formats with LeadIQ.

When was SO-SURE founded?

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SO-SURE was founded in 2016.
SO-SURE

SO-SURE

InsuranceEngland, United Kingdom11-50 Employees

SO-SURE exists because consumers deserve fairer, faster, and more rewarding insurance. 

When we launched in the UK in 2016, it was with a plan to turn the insurance industry on its head. Today, our win-win insurance model makes it easy to claim when our customers need us — and rewards them when they don’t.

This concept is an old idea made new, inspired by powdered-wig-wearing 17th-century shipowners. Back then, they all chipped into a pot to cover a ship’s voyage, crew, and cargo. If the ship returned to harbour safe and sound, everyone got some of their money back. If not, the unfortunate shipowner was covered. 

Our version sees careful groups of friends and family connect their policies inside our app. If someone needs to make a claim, we’re there, providing super-fast support, repairs, and replacements. And if no-one claims, our customers can earn up to 80% of their premium back at the end of the year. 

Win-win!

To learn more, follow us here and visit our website: www.wearesosure.com

Section iconCompany Overview

Headquarters
55 Gracechurch Street 6th Floor London, England EC3V 0EE GB
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    SO-SURE's revenue is in the range of $10M

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