Insights

Innovative Business Model SO-SURE utilizes a unique, community-based insurance approach that rewards low-claim customers with potential cashback, highlighting opportunities to expand their customer base among tech-savvy, value-driven consumers seeking transparent and rewarding insurance solutions.

Recent Acquisition Following its acquisition by Open in March 2024, SO-SURE is positioned for growth and increased market visibility, presenting an opportunity to upsell complementary insurance products or integrated financial services to a broader customer segment.

Tech-Driven Platform With a modern tech stack including AWS and popular web frameworks, SO-SURE is well-equipped to deliver seamless digital experiences, making it a promising prospect for offering B2B SaaS solutions or technology partnerships to enhance their claims automation and user engagement.

Market Positioning Operating in the insurtech segment with competitors like Lemonade and Zego, SO-SURE targets a niche of community-focused, fair insurance, opening avenues for strategic alliances or joint marketing efforts aimed at socially conscious consumers seeking innovative insurance options.

Financial Growth Potential Although currently generating between 1 to 10 million USD revenue, SO-SURE's growth trajectory and recent acquisitions suggest potential for scaling up insurance offerings, providing opportunities to explore B2C or B2B insurance product diversification and cross-selling strategies.

SO-SURE Tech Stack

SO-SURE uses 8 technology products and services including Google Optimize, TikTok Pixel, Amazon Web Services, and more. Explore SO-SURE's tech stack below.

  • Google Optimize
    A/B Testing
  • TikTok Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • React
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Angular
    Javascript Frameworks
  • Slider Revolution
    Miscellaneous
  • PHP
    Programming Languages

SO-SURE's Email Address Formats

SO-SURE uses at least 1 format(s):
SO-SURE Email FormatsExamplePercentage
First.Last@wearesosure.comJohn.Doe@wearesosure.com
91%
First@wearesosure.comJohn@wearesosure.com
3%
Last@wearesosure.comDoe@wearesosure.com
4%
First.L@wearesosure.comJohn.D@wearesosure.com
2%

Frequently Asked Questions

Where is SO-SURE's headquarters located?

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SO-SURE's main headquarters is located at 55 Gracechurch Street 6th Floor London, England United Kingdom. The company has employees across 3 continents, including EuropeAfricaSouth America.

What is SO-SURE's official website and social media links?

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SO-SURE's official website is wearesosure.com and has social profiles on LinkedIn.

What is SO-SURE's NAICS code?

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SO-SURE's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does SO-SURE have currently?

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As of March 2026, SO-SURE has approximately 5 employees across 3 continents, including EuropeAfricaSouth America. Key team members include Qa Tester: S. D.Customer Success Advisor: K. S.: K. V.. Explore SO-SURE's employee directory with LeadIQ.

What industry does SO-SURE belong to?

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SO-SURE operates in the Insurance industry.

What technology does SO-SURE use?

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SO-SURE's tech stack includes Google OptimizeTikTok PixelAmazon Web ServicesReactVue.jsAngularSlider RevolutionPHP.

What is SO-SURE's email format?

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SO-SURE's email format typically follows the pattern of First.Last@wearesosure.com. Find more SO-SURE email formats with LeadIQ.

When was SO-SURE founded?

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SO-SURE was founded in 2016.

SO-SURE

InsuranceEngland, United Kingdom2-10 Employees

SO-SURE exists because consumers deserve fairer, faster, and more rewarding insurance. 

When we launched in the UK in 2016, it was with a plan to turn the insurance industry on its head. Today, our win-win insurance model makes it easy to claim when our customers need us — and rewards them when they don’t.

This concept is an old idea made new, inspired by powdered-wig-wearing 17th-century shipowners. Back then, they all chipped into a pot to cover a ship’s voyage, crew, and cargo. If the ship returned to harbour safe and sound, everyone got some of their money back. If not, the unfortunate shipowner was covered. 

Our version sees careful groups of friends and family connect their policies inside our app. If someone needs to make a claim, we’re there, providing super-fast support, repairs, and replacements. And if no-one claims, our customers can earn up to 80% of their premium back at the end of the year. 

Win-win!

To learn more, follow us here and visit our website: www.wearesosure.com

Section iconCompany Overview

Headquarters
55 Gracechurch Street 6th Floor London, England United Kingdom
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    SO-SURE's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SO-SURE's revenue is estimated to be in the range of $1M$10M

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