LeadIQ logo
Learn more at LeadIQ.com

Insights

Acquisition Opportunity SO-SURE was acquired by Open in March 2024, indicating a potential strategic shift and integration opportunities for enterprise partnerships, distribution channels, and cross-sell of embedded or partner-led insurance solutions.

Win-Win Model The unique just-in-time claim and premium refund model suggests potential for partnerships with platforms seeking customer loyalty, retention-based pricing, or usage-based insurance partnerships that reward low-claim activity.

Tech Stack Fit Current technologies (HubSpot, Mautic, Sendinblue, Optimizely, Google Workspace) enable scalable marketing and CRM. There may be cross-sell opportunities with insurtechs or platforms needing embedded marketing automation and CRM capabilities.

Market Position Small team with under 10 employees and $1M–$10M revenue signals high growth potential and appetite for channel partnerships, wholesale distribution, or API-enabled offerings to scale without a large direct sales footprint.

Funding & Growth Current funding of $8.7M and recent acquisition news suggest a period of strategic realignment and potential for co-development deals, embedded insurance pilots, or joint ventures with larger insurers or tech platforms.

Similar companies to SO-SURE

SO-SURE Tech Stack

SO-SURE uses 8 technology products and services including Optimizely, Microsoft Advertising, Twitter Ads, and more. Explore SO-SURE's tech stack below.

SO-SURE's Email Address Formats

SO-SURE uses at least 4 email formats:
SO-SURE Email FormatsExamplePercentage
First.Last@wearesosure.comJohn.Doe@wearesosure.com
91%
First@wearesosure.comJohn@wearesosure.com
3%
Last@wearesosure.comDoe@wearesosure.com
4%
First.L@wearesosure.comJohn.D@wearesosure.com
2%

Frequently Asked Questions

What is SO-SURE's official website and social media links?

Minus sign iconPlus sign iconSO-SURE's official website is wearesosure.com and has social profiles on LinkedIn.

How much revenue does SO-SURE generate?

Minus sign iconPlus sign icon As of October 2026, SO-SURE's annual revenue is estimated to be $1M - $10M.

What is SO-SURE's NAICS code?

Minus sign iconPlus sign iconSO-SURE's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does SO-SURE have currently?

Minus sign iconPlus sign iconAs of October 2026, SO-SURE has approximately 4 employees across 3 continents, including Europe, Africa and South America. Key team members include Qa Tester: S. D., Student Brand Ambassador: J. W. and : K. V. Explore SO-SURE's employee directory with LeadIQ.

What industry does SO-SURE belong to?

Minus sign iconPlus sign iconSO-SURE operates in the Insurance industry.

What technology does SO-SURE use?

Minus sign iconPlus sign iconSO-SURE's tech stack includes Optimizely, Microsoft Advertising, Twitter Ads, CookieYes, Google Workspace, HubSpot, Mautic and Sendinblue.

What is SO-SURE's email format?

Minus sign iconPlus sign iconSO-SURE's email format typically follows the pattern of First.Last@wearesosure.com. Find more SO-SURE email formats with LeadIQ.

How much funding has SO-SURE raised to date?

Minus sign iconPlus sign icon As of October 2026, SO-SURE has raised $8.7M in funding. The last funding round occurred on Jul 01, 2020.

When was SO-SURE founded?

Minus sign iconPlus sign iconSO-SURE was founded in 2016.
SO-SURE logo

SO-SURE

InsuranceEngland, United Kingdom2-10 Employees

SO-SURE operates in the insurance sector with a focus on fairer, faster, and more rewarding coverage. Its model connects small groups of friends and family to pool policies within its app, enabling swift claims and access to repairs or replacements when needed. If no claims are made, customers can receive back up to 80% of their premium at year end.

The company is based in London, England, and launched in the UK in 2016 with a win-win approach to insurance. In March 2024, Open announced it would acquire SO-SURE, marking a notable development in its corporate status. This places the company within the embedded insurance landscape of the UK insurtech scene.

Section iconCompany Overview

Website
wearesosure.com
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $8.7M

    SO-SURE has raised a total of $8.7M of funding over 5 rounds. Their latest funding round was raised on Jul 01, 2020 as a Seed.

  • $1M - $10M

    SO-SURE's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Qa Tester at SO-SURE
    S. D.
    Qa Tester
    Mobile Phone
  • Student Brand Ambassador at SO-SURE
    J. W.
    Student Brand Ambassador
    Mobile Phone
  • Employee at SO-SURE
    K. V.
    Mobile Phone

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.