Growing retail reach Soapy has expanded from Chicago to Michigan and ships to 30+ states, presenting a sales opportunity to expand wholesale and retail partnerships in new regional markets with compatible indie stores and boutique chains.

Premium positioning With all-natural, organic ingredients sourced from local farmers and handcrafted processes, Soapy can target premium retailers and upscale gift shops seeking exclusive, high-margin bath and body products.

Product line depth A diverse portfolio including bar soaps, soaps varieties, bath bombs, salts, soaks, bubble bars, lotions, and butters allows cross-sell and bundle opportunities, as well as private-label or co-branded products for specialty retailers.

lean tech stack Utilizing iCIMS, WooCommerce, and AWS indicates a modern, scalable e-commerce and recruitment setup suitable for onboarding new sales partners and managing wholesale accounts efficiently.

cost-effective growth Current revenue under $1M signals a high-growth potential for channel expansion, targeted wholesale campaigns, and regional distributor partnerships to accelerate revenue while maintaining artisanal branding.