Specialized Niche Soar Payments focuses on serving high-risk and hard-to-place merchants, indicating a strong expertise that can be leveraged to attract similar clients requiring tailored payment solutions.

Growth Potential With annual revenues between one and ten million dollars and a relatively small team, there is significant room for expansion by acquiring additional high-risk merchants seeking reliable payment services.

Market Differentiation Offering industry-leading pricing and customer service positions Soar Payments as a competitive alternative in the high-risk merchant services market, appealing to clients dissatisfied with traditional providers.

Technological Edge Utilizing modern tools such as Google Analytics, Olark, and WordPress, Soar Payments demonstrates a digitally savvy approach that can be attractive to merchants prioritizing technological integration.

Partnership Opportunities Given the competitive landscape and similar-sized companies like Leap Payments and Payment Depot, there are opportunities for strategic partnerships or collaborations to expand service offerings or penetrate new market segments.