Strategic Partnerships SOAR has a track record of partnering with influential tech and services players (Seismic, SOCi) to drive revenue strategy transformations and enablement. This suggests opportunities to co-sell or engage in joint enablement with complementary providers to expand reach into B2B sales and customer success teams.

Growth and Scale With 11-50 employees and annual revenue in the 10M–25M range, SOAR sits in a growth-focused segment where mid-market B2B firms seek advanced sales and customer success enablement. Target mid-market clients in need of scalable playbooks and lifecycle engagement to shorten sales cycles and reduce churn.

Awards and Credibility Historic Brandon Hall awards and leadership development recognitions bolster credibility in sales performance and enablement. This can be leveraged to accelerate conversations with risk-averse buyers who value proven outcomes and structured programs.

Lifecycle Enablement SOAR emphasizes full lifecycle engagement from lead to renewal, addressing long sales cycles and churn. This presents cross-sell and expansion opportunities with existing clients seeking integrated adoption and value realization programs.

Tech Stack Fit A diverse technology stack (iCIMS, WordPress, Mailchimp, Piwik PRO, Google Workspace) indicates comfort with both marketing and CRM tooling. This suggests opportunities to propose data-driven, tech-enabled enablement solutions that integrate smoothly with clients’ existing ecosystems.