Social Lens Research

Market ResearchDistrict of Columbia, United States2-10 Employees

Social Lens Research is a market research firm based in Washington, DC. It operates the Lens Library platform, which contains more than 20,000 authentic video profiles of everyday consumer experiences across urban, suburban, and rural settings, and spanning diverse incomes, cultures, and disability identities. Subscribers gain access to the full video library and ethnographic analyses that support both quick-turn and custom research, with cultural context and advanced search helping to generate insights.

Its customers are brands and other organizations seeking genuine contextual understanding of consumer behavior, whether to answer urgent questions or to explore specific topics through custom studies. The company positions itself as a technology-enabled ethnography provider within the market research industry, offering quarterly trend forecasting and analysis alongside targeted research modules.

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