Social Lens Research

Market ResearchDistrict of Columbia, United States2-10 Employees

Social Lens Research builds foundational consumer knowledge through our innovative Lens Library platform. With nearly 10,000 authentic video profiles capturing daily consumer experiences across urban, suburban, and rural communities, diverse income levels, various cultural backgrounds and ethnicities, and individuals with visible and non-visible disabilities, we create a rich base of insights that inform both quick-turn and custom research needs. Through flexible subscription options, organizations can access our AI-enhanced ethnographic research. Lens Library provides brands with deep contextual understanding that strengthens all research initiatives. Whether addressing urgent business questions or designing custom studies, our platform's extensive knowledge base offers crucial context and direction. Our solution combines:

Subscription-based access to our complete video library
Cultural insights from everyday moments
Deep ethnographic analysis from expert researchers
Advanced search and insight generation tools
Quarterly trend forecasting and analysis
Custom research modules for deeper exploration of specific communities or topics. 

We help organizations build genuine empathy, drive innovation, and create resonant stories by understanding the lived experiences of consumers across various cultural, geographic, and economic contexts. Our technology-enabled approach makes deep ethnographic insights more accessible and actionable than ever before. Beyond our core subscription offering, our expert researchers also design and execute custom studies tailored to specific business needs. By starting with this robust foundation, our team develops more targeted and effective custom research, avoiding redundant discovery work and focusing on the specific insights needed to drive business growth.

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