Strategic Partnerships Softpay already collaborates with major acquirers and companies (Elavon, Amadis, Digmi, Snabble) and serves large customers like Salling Group, Coop, Matas, DSB, SJ. This indicates strong interest from enterprise channels and a clear path to expand through co-selling with payment networks and system integrators.

Ready-MaaS Growth Softpay’s SoftPOS solution enables contactless payments on consumer devices, appealing to merchants seeking low-cost, scalable payment acceptance. Target sectors include retail chains, service providers, and gig/POP-up businesses that need quick deployment, suggesting a focus on mid-market to large sellers expanding omnichannel capabilities.

Multi-Channel Enablement Support for multiple card schemes and digital wallets, plus compatibility with various devices, positions Softpay to win merchants aiming to diversify payment methods and reduce checkout friction. Use this to pitch cross-sell opportunities with wallet providers and regional networks.

Expansion Opportunities Recent partnerships and a strong enterprise footprint indicate room to accelerate growth by onboarding additional large retailers and logistics/transport operators, as well as regional acquirers, leveraging Softpay’s streamlined integration and softPOS appeal.

Security and Compliance With PCI DSS aligned tech stack and emphasis on secure, compliant SoftPOS, there is an opportunity to target risk-conscious segments (foodservice, healthcare, transit) that require robust payment security, enabling a value proposition around reduced compliance burden and PCI scope.