Eco Luxury Focus Positioned as eco friendly, limited production hand knotted art rugs, Soho Design House targets design-forward retailers and hospitality buyers seeking unique, high-margin pieces. Focus on wholesale partnerships with luxury home brands, interior design studios, and curated galleries to unlock premium orders.

Artist Collaborations Rely on artist designed collections to create exclusive collaborations or co branded lines with top designers and tastemakers. This scarcity driven approach supports higher price points and differentiated offerings for gallery showrooms, design studios, and boutique retailers.

Hospitality & Homes Hospitality and high end residential sectors offer clear sales channels for signature rugs as statement pieces that elevate spaces. Proactively engage boutique hotels, luxury condo developers, and premium interior firms to specify pieces for showrooms, model suites, and installations.

Boutique Channel Growth With a small team and boutique production, Soho Design House can offer fast lead times, personalized service, and customization options that larger producers cannot easily match. Build a wholesale program and a digital showroom to make sourcing and ordering intuitive for designers.

Customization Advantage Leverage the ability to offer limited runs and bespoke options to architects and designers, commanding premium pricing and longer relationships through repeat commissions and exclusive collections.