Expanding Product Portfolio Sol de Janeiro continues to diversify its product lineup with the recent launch of perfume mists, scented deodorants, and curated scent menus, indicating opportunities to upsell or bundle new fragrances and personal care items to existing customers.

Strategic Retail Partnerships Collaborations with prominent retailers such as Sephora UK and the opening of pop-up stores demonstrate an active expansion into premium retail channels, creating potential for targeted in-store promotions and exclusive product offerings.

Leadership & Impact Focus Recent hires of top executives like the chief people and impact officer suggest an emphasis on sustainability, brand purpose, and employee engagement, providing avenues to co-develop brand storytelling and purpose-driven campaigns that resonate with conscious consumers.

International Market Growth With a strong global presence and recent initiatives inspired by Brazilian culture, there are opportunities to tailor localized marketing strategies and expand distribution in emerging markets that value authentic and culturally rich beauty brands.

Digital & E-commerce Optimization The use of advanced tech stacks including Facebook Pixel, Zendesk, and Amazon ALB indicates a focus on digital engagement and personalized marketing, signaling potential for further investment in targeted digital campaigns and direct-to-consumer sales channels.