Product Innovation The recent launch of new products such as Rosa Charms Dewy Cream, Cheirosa 91 Perfume Mist, and multiple perfume mists indicates a strong focus on expanding the product portfolio. This presents opportunities to partner with retail and e-commerce platforms to feature these innovations, tapping into consumer demand for fresh, appealing fragrances and skincare solutions.

Market Expansion Sol de Janeiro's presence in premium global retailers and its own website demonstrates an established distribution network. Sales teams can explore wholesale partnerships with high-end retail chains and collaborate on exclusive launches or limited editions to increase market penetration, especially across emerging markets seeking luxury Brazilian-inspired products.

Brand Engagement Active product launches and high-profile partnerships, like with MG Empower Ltd., show a keen focus on brand growth and consumer engagement. There is an opportunity to develop co-branded campaigns or influencer collaborations that leverage the brand’s vibrant, Brazilian identity to drive sales and deepen customer loyalty.

Customer Experience The launch of curated scent menus, layering guides, and travel-friendly perfume sets highlights an emphasis on enhancing customer experience and personalization. Sales initiatives could focus on marketing these lifestyle-oriented collections to niche audiences such as travelers and fragrance connoisseurs, boosting sales through targeted experiential campaigns.

Digital and Data Strategy The utilization of robust tech tools such as Facebook Pixel and Zendesk signifies a data-driven approach to customer engagement. Opportunities exist to further leverage digital channels for targeted advertising, personalized product recommendations, and seamless online purchasing experiences, which can increase conversion rates and customer lifetime value.