Green Community Growth Target local governments, co-ops, and multi-tenant commercial properties that can benefit from community solar offerings to drive adoption and expand footprint in regional markets.

Low Barrier Appeal Emphasize no out-of-pocket cost for customers to reduce friction in signing up for community solar and leverage this as a differentiator against competitors with upfront costs.

SMB Customer Focus Prioritize small to mid-sized businesses and residential groups that can pool resources for shared solar projects, leveraging Solar On Earth’s platform to simplify enrollment and management.

Digital Marketing Leverage Capitalize on existing tech stack (Google Ads, WordPress, Salesforce, Shopify/WooCommerce) to optimize lead capture, nurture campaigns, and CRM-driven opportunities in target markets.

Strategic Partnerships Explore alliances with local installers, energy brokers, and sustainability consultants to accelerate project sourcing, referrals, and cross-sell opportunities in the community solar space.