Digital Marketing Partnerships Solarity Credit Union has partnered with reputable organizations like NBC Right Now, indicating a willingness to collaborate for marketing initiatives. Exploiting digital marketing synergies with these partners could open new avenues for cross-promotion and brand recognition.

Asset-Backed Charitable Contributions The recent $800k donation to YWCA Yakima showcases Solarity Credit Union's commitment to community engagement and social responsibility. Building relationships with nonprofits and charities aligning with the credit union's values could lead to mutual benefits and goodwill while attracting socially conscious customers.

Board Leadership Influence The appointment of Merrilou Harrison as the chair of the board positions Solarity Credit Union with strong leadership. Establishing connections with influential board members like Harrison could facilitate introductions to potential partners, clients, or investors within Solarity's network.

Award-Winning Marketing Strategies Solarity Credit Union's recognition through prestigious awards like the Diamond Award highlights innovative marketing approaches. Leveraging these successful strategies as a case study during sales presentations could build credibility, attract prospects, and differentiate Solarity in a competitive market.

Localized Membership Criteria With a membership criteria open to Washington State school districts, Solarity Credit Union has a localized advantage. Targeting school district employees, students, and residents can lead to tailored financial solutions that address specific community needs, creating opportunities for member growth and engagement.