Strong Community Focus Solarus’s ownership structure includes nearly 800 local stockholders who are also customers, highlighting a deep community engagement and loyalty. This local ownership could be leveraged to offer tailored marketing campaigns, community-based sponsorships, or loyalty programs to strengthen customer retention and attract new local customers.

Broad Service Portfolio Offering a comprehensive range of services from high-speed internet and wireless broadband to home automation and monitoring presents opportunities to bundle services and create upsell strategies, increasing average revenue per user and enhancing customer lifetime value.

Focus on Rural Market As the largest independent telecommunications provider serving approximately 17,000 customers in rural areas, Solarus is well-positioned to capitalize on the ongoing rural broadband expansion initiatives, especially through government grants, fiber expansion, and rural development programs.

Innovation Recognition Recognition through awards for hybrid power collectors and blockchain research indicates a focus on innovative energy solutions, which can be promoted to customers interested in sustainable and advanced technology offerings, expanding market segments into green and tech-savvy demographics.

Technology Ecosystem Utilizing a diverse tech stack including Cloudflare, MySQL, SAP, and HTTP/3, Solarus demonstrates a modern, secure, and scalable infrastructure. This capacity allows for the integration of new digital services, enhanced customer portals, and data-driven sales approaches tailored to both residential and business clients.