Small-scale IT focus Target SMBs in Michigan and nearby regions that require end-to-end IT services including data, voice, video and web solutions. Soltech’s small team suggests agility and personalized service as a selling point for mid-market clients seeking hands-on consultants.

Low revenue, high potential With revenue in the 0–1M range, there is clear upside for upsell into managed services, cloud, security, and integration projects. Position Soltech as a strategic partner to scale IT infrastructure for growing clients.

Certified expertise Emphasize industry-trained and certified professionals who design, install, and support high-performance IT and communications systems. This can be leveraged to win contracts that demand proven expertise in data, voice, video, and web deployments.

Competitive positioning Differentiate from very large global players by highlighting boutique, client-focused service, faster response times, and customized solutions. Prospect messaging can target organizations seeking personalized consulting without enterprise-scale bureaucracy.

Growth opportunities Explore partnerships or subcontracting opportunities with larger IT firms or system integrators lacking local Michigan presence. Also target small to mid-market firms planning digital transformation, UCaaS, collaboration tooling, and web-enabled solutions.