Diverse leadership Solving IT is a woman and LGBTQ+ owned and operated IT services and consulting firm, signaling strong DEI alignment and potential appeal to clients prioritizing inclusive vendor partnerships, which can be leveraged in outreach to enterprises with established diversity initiatives.

Small to mid market focus With 11-50 employees and revenue between 25 and 50 million, target mid-market organizations that require agile IT staffing and Salesforce consulting solutions, where Solving IT can offer personalized service and faster onboarding compared to larger firms.

Staffing and Salesforce niche Core capabilities in IT staffing and Salesforce consulting present cross-sell opportunities into clients needing both talent augmentation and CRM modernization, especially in industries with complex CRM and integration needs.

Strategic tech stack fit Utilize familiarity with Azure DevOps, Microsoft Active Directory, and modern web technologies to pursue projects around DevOps enablement, identity management, and cloud-native deployments for mid-market customers seeking reliable tech execution.

Competitive positioning Compared to large MSPs and staffing firms, Solving IT can compete on niche specialization, flexible engagement models, and diverse vendor credentials; sales motions should emphasize tailored solutions, faster time-to-value, and a client-centric approach.