Insights

Niche Market Focus Sonia Kashuk Inc. specializes in luxury-quality makeup products at accessible price points, targeting consumers who seek high-end beauty brands without premium prices, offering opportunities to expand into premium retail outlets or online platforms focused on affordable luxury.

Strong Retail Partnerships The company's long-standing collaboration with Target demonstrates a proven retail model for reaching mass-market consumers through department and big-box stores, presenting growth potential through new retail collaborations or expanding existing partnerships.

Emerging Brand Presence With a small revenue base and an independent brand identity, there is significant scope to increase market share via online sales channels, influencer collaborations, and targeted marketing campaigns to elevate brand visibility and consumer engagement.

Product Expansion Opportunities The brand's commitment to trend reinterpretation and unique packaging suggests opportunities to diversify product offerings into skincare, eco-friendly packaging, or limited edition collections to attract a broader customer segment.

Competitive Landscape Operating among industry giants like Ulta, Sephora, and Maybelline, Sonia Kashuk can focus on niche positioning, personalized marketing, and exclusive collaborations to carve out a distinct market segment and increase competitive advantage.

Sonia Kashuk Inc. Tech Stack

Media & News

Sonia Kashuk Inc.'s Email Address Formats

Sonia Kashuk Inc. uses at least 1 format(s):
Sonia Kashuk Inc. Email FormatsExamplePercentage
First.Last@soniakashuk.comJohn.Doe@soniakashuk.com
50%
First.Last@soniakashuk.comJohn.Doe@soniakashuk.com
50%

Frequently Asked Questions

What is Sonia Kashuk Inc.'s phone number?

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You can contact Sonia Kashuk Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sonia Kashuk Inc.'s official website and social media links?

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Sonia Kashuk Inc.'s official website is soniakashuk.com and has social profiles on LinkedIn.

What is Sonia Kashuk Inc.'s SIC code NAICS code?

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Sonia Kashuk Inc.'s SIC code is 7231 - Beauty Shops NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Sonia Kashuk Inc. have currently?

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As of December 2025, Sonia Kashuk Inc. has approximately 4 employees across 2 continents, including North AmericaAfrica. Key team members include Owner: S. K.. Explore Sonia Kashuk Inc.'s employee directory with LeadIQ.

What industry does Sonia Kashuk Inc. belong to?

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Sonia Kashuk Inc. operates in the Personal Care Product Manufacturing industry.

What is Sonia Kashuk Inc.'s email format?

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Sonia Kashuk Inc.'s email format typically follows the pattern of First.Last@soniakashuk.com. Find more Sonia Kashuk Inc. email formats with LeadIQ.

When was Sonia Kashuk Inc. founded?

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Sonia Kashuk Inc. was founded in 1999.

Sonia Kashuk Inc.

Personal Care Product ManufacturingUnited States2-10 Employees

Sonia Kashuk: It's a Beautiful World

Sonia arrived in New York as a wide-eyed kid from the Midwest, in search of her version of the American dream. She soon discovered the buzzing and unforgiving world of fashion, where her creative flair as a makeup artist, capable of transforming any face into a richly photogenic canvas, quickly established her reputation. But it wasn't long before her brilliant eye for shapes and color took her beyond being a top award-winning makeup artist, all the way to becoming an accomplished designer. Not only does she create her own performance-based makeup formulas, blended from ingredients of the highest quality; She also designs high-end packaging to showcase her luxurious, yet affordable makeup line. Her uncompromising commitment to beauty and perfection is in constant motion and expansion: every season Sonia reinterprets the trends, creates new colors, new shapes and patterns for brushes, bags, and more. She hunts down the best materials, explores textures, shapes and colors relentlessly and passionately, until everything expresses her unique vision and reaches her high standard. With experience, taste and instinct as a guide she transforms the everyday on a daily basis; making luxury fun, glamour accessible and beauty a reality.

Luxury Targeted

When Sonia decided years ago to take on a new challenge, being the first to bring department store quality products to the mass market, she saw Target as the ideal partner. She admired Target's innovative retail style, and knew they could bring truly high-end cosmetics and accessories directly from manufacturer to store, creating a low price point for incredibly good quality. She signed up with Target in 1998, and the long-standing creative partnership between Target and Sonia Kashuk continues to break new ground in retail. Nearly 15 years later, the brand/partnership remains as fresh as the day it was first introduced.

Section iconCompany Overview

Phone number
SIC Code
7231 - Beauty Shops
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1999
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Sonia Kashuk Inc.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Sonia Kashuk Inc.'s revenue is estimated to be in the range of $1M

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