Insights

Digital Insurance Leader Sonnet Insurance’s pioneering fully online model positions it as a leader in digital insurance services, making it an ideal partner for technology vendors and digital solution providers seeking collaboration opportunities.

Customer-Centric Customization With its focus on personalized coverage powered by data and analytics, Sonnet presents opportunities for data analytics, AI, and machine learning providers to enhance its offerings and improve customer experience.

Growing Market Presence Having expanded into group insurance and formed strategic sports partnerships, Sonnet is expanding its market reach and may be receptive to collaborations in niche segments or loyalty programs.

Regulatory Confidence As a federally regulated and award-winning innovator in insurance technology, Sonnet offers a stable partnership platform for compliance-focused vendors and insurtech solutions.

Sustainable Growth Potential With significant revenue within the $100M-$250M range and a relatively lean team, Sonnet is poised for further growth, making it a promising target for scalable SaaS, marketing, and operational services.

Sonnet Insurance Company Tech Stack

Sonnet Insurance Company uses 8 technology products and services including Optimizely, Adobe Analytics, Facebook Pixel, and more. Explore Sonnet Insurance Company's tech stack below.

  • Optimizely
    A/B Testing
  • Adobe Analytics
    Analytics
  • Facebook Pixel
    Analytics
  • Kentico
    Content Management System
  • Figma
    Design
  • Priority Hints
    Performance
  • Google
    Search Engines
  • Ruby on Rails
    Web Frameworks

Media & News

Sonnet Insurance Company's Email Address Formats

Sonnet Insurance Company uses at least 1 format(s):
Sonnet Insurance Company Email FormatsExamplePercentage
First.Last@sonnet.caJohn.Doe@sonnet.ca
47%
FirstLast@sonnet.caJohnDoe@sonnet.ca
5%
F.Last@sonnet.caJ.Doe@sonnet.ca
1%
First.Last@sonnet.caJohn.Doe@sonnet.ca
47%

Frequently Asked Questions

Where is Sonnet Insurance Company's headquarters located?

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Sonnet Insurance Company's main headquarters is located at 351 King Street East, 9th Floor. The company has employees across 1 continents, including North America.

What is Sonnet Insurance Company's official website and social media links?

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Sonnet Insurance Company's official website is sonnet.ca and has social profiles on LinkedIn.

How much revenue does Sonnet Insurance Company generate?

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As of February 2026, Sonnet Insurance Company's annual revenue is estimated to be $662M.

What is Sonnet Insurance Company's NAICS code?

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Sonnet Insurance Company's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Sonnet Insurance Company have currently?

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As of February 2026, Sonnet Insurance Company has approximately 167 employees across 1 continents, including North America. Key team members include Avp, Business Intelligence And Financial Planning: J. M.Avp Operations, Sonnet Insurance: H. M.Director, Business Development: J. W.. Explore Sonnet Insurance Company's employee directory with LeadIQ.

What industry does Sonnet Insurance Company belong to?

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Sonnet Insurance Company operates in the Insurance industry.

What technology does Sonnet Insurance Company use?

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Sonnet Insurance Company's tech stack includes OptimizelyAdobe AnalyticsFacebook PixelKenticoFigmaPriority HintsGoogleRuby on Rails.

What is Sonnet Insurance Company's email format?

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Sonnet Insurance Company's email format typically follows the pattern of First.Last@sonnet.ca. Find more Sonnet Insurance Company email formats with LeadIQ.

When was Sonnet Insurance Company founded?

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Sonnet Insurance Company was founded in 2016.

Sonnet Insurance Company

InsuranceOntario, Canada51-200 Employees

We’re Sonnet, Canada’s first digital-first home and auto insurance company, and a proud member of the Definity family of companies. Since launching in 2016, we’ve been transforming the insurance experience for Canadians. We’re on a mission to provide a simple and straightforward way to buy insurance, completely online and at a price built for you. 

By using data and analytics, we offer customized coverage at a competitive price in language you can understand. For your home or vehicle, whether you're a landlord or tenant, we've got you covered. Plus, we offer multiple ways to save even more on your insurance, from driving safely with Sonnet Shift to discounts for Canadian university and college alumni, employees, professional groups and more. 

We’re revolutionizing the way Canadians buy insurance, and we’re just getting started.

Section iconCompany Overview

Headquarters
351 King Street East, 9th Floor
Website
sonnet.ca
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Sonnet Insurance Company's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Sonnet Insurance Company's revenue is estimated to be in the range of $100M$250M

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