Digital First Growth Leverage Sonnet’s online-first model and data-driven pricing to target group and corporate customers with streamlined online quotes and easy enrollment for home and auto coverage.

Strategic Partnerships Expand on past group insurance and association partnerships (Deloitte, PWHPA/NHLPA) to scale group programs with employers, universities, and professional networks.

Bundling Strategy Promote bundled home and auto offerings to landlords and tenants and use analytics to identify cross-sell opportunities that improve ARPU and retention.

Discount Personalization Capitalize on discounts like Sonnet Shift and alumni/employer programs by personalizing offers for high-value segments to increase conversion and loyalty.

Marketing Analytics Leverage the tech stack (Amplitude, Facebook Pixel, DoubleClick Floodlight, Qualtrics) to run targeted campaigns, measure ROI, and optimize messaging for strategic segments across Canada.