Sustainability Focus Potential cross-sell to brands seeking recyclable and eco-friendly packaging, leveraging Sonoco Europe's GreenCan and circular packaging innovations to address stricter regulations and EPR concerns.

Industry Recognition Leverage recent Environmental Packaging Award wins to build credibility with prospective clients, using case studies from Sustainable Packaging Business of the Year and Sustainable Brand of the Year partnerships to accelerate outreach.

Retail Readiness Target consumer goods brands preparing for point-of-sale differentiation, emphasizing high barrier protection, resealability, and attractive packaging designs that align with brand storytelling and shelf impact.

Regional Expansion Engage European market players expanding in natural and organic sectors, such as NatExpo participants, to offer sustainable packaging solutions tailored to natural/organic product lines and regulatory compliance in Europe.

Technology Advantage Highlight integration capabilities with current tech stack and data-driven packaging optimization to improve product protection, lifecycle impact, and traceability for customers using Google Ads, HubSpot, and analytics tools.