Sustainable Innovation WestRock's recent launch of leak-proof paperboard bowls and recyclable e-commerce packaging highlights a strong commitment to sustainable and eco-friendly packaging solutions. Opportunities exist to promote environmentally conscious packaging products tailored to brands emphasizing sustainability.

Tech-Driven Solutions The company has introduced advanced innovative systems such as smart blister packaging with embedded sensors for healthcare and integrated IoT solutions. This presents a pathway to explore digital and smart packaging opportunities across various industries seeking connected and trackable packaging.

Expansion & Mergers Following the recent merger with Smurfit Kappa, creating a $34 billion business, WestRock is positioned for enhanced market reach and capabilities. This expansion opens avenues for cross-selling and collaborative packaging solutions across larger global accounts.

Market Focus With a clear focus on foodservice, e-commerce, and healthcare packaging, WestRock offers targeted opportunities to introduce innovative product lines aligned with industry shifts toward convenience, sustainability, and safety.

Operational Changes Recent plant closures and layoffs indicate a strategic shift towards more efficient operations and focus on high-growth segments. Engaging with their updated portfolio and new product launches can help in positioning complementary packaging solutions or supply chain services.