Merger Potential With the recent merger of WestRock Company and Smurfit Westrock plc, there are opportunities to capitalize on the expanded customer base and offerings of the combined entity, now operating as Smurfit Westrock. Sales teams can leverage the broader product portfolio and market presence to secure new business and strengthen existing relationships.

Strategic Expansion WestRock's investment in opening new manufacturing facilities and the increase in headcount indicate growth strategies. Sales development representatives can explore opportunities in regions where WestRock is expanding its operations, tapping into the demand generated by such expansions for packaging solutions and services.

Customer Retention Despite losing a key customer due to a plant closure, there is a chance to focus on customer retention strategies. Sales teams can proactively engage with clients affected by the closure, offering alternative solutions and demonstrating the company's commitment to long-term partnerships to mitigate customer attrition.

Technological Advancements Utilization of technologies like IBM Cognos Analytics and AutoCAD present opportunities for sales professionals to highlight the company's tech-forward approach to packaging solutions. Leveraging these tools in client interactions can showcase innovation and efficiency, potentially attracting tech-savvy customers.

Market Positioning Given WestRock's significant presence in the packaging industry and its global leadership status, sales development representatives can emphasize the company's market position to create a competitive edge. Highlighting WestRock's industry influence and expertise can instill confidence in potential customers and drive sales growth.